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red string

Skip it41/100

a small market ($60K/yr) — red string doesn't clear our bar today.

Market/yr

$60K

Growth (1y)

+147.7%

Products

18

Brands

16

was 20 a year ago

Sellers

22

Price range

$3.17–$20.70

Returns

2.2%

Rating

4.7★

41/100

Skip it

Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
71
×0.30
Competition
40
×0.20
Quality gap
24
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +147.7% year over year.
4K2KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×

Competition

18%FLIPPED
  • FLIPPED18%
  • KINGLAKE16%
  • Newkita12%
  • TONIFUL12%
  • Leecogo8%
  • Red Heart8%
  • Other (10 brands)27%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 22 sellers compete here.

Brands

16 falling

was 20 a year ago

Sellers

22

Top 5 brand share

65%

#ProductBrandPriceRatingReviewsClick shareTrend
1
(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)
FLIPPED$5.484.6★3,40218%rising
2
KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day ChristmasKINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas
KINGLAKE$4.944.6★9616%rising
3
12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed
Newkita$4.034.7★1,29612%falling
4
TONIFUL 0.8mm x 70 Yards Red Nylon Cord Satin String for Bracelet Jewelry Making Rattail Macrame Trim Cord Necklace Bulk Beading Thread Kumihimo Chinese Knot CraftTONIFUL 0.8mm x 70 Yards Red Nylon Cord Satin String for Bracelet Jewelry Making Rattail Macrame Trim Cord Necklace Bulk Beading Thread Kumihimo Chinese Knot Craft
TONIFUL$6.874.6★58410%falling
5
Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)
Red Heart$3.174.7★2,3378%rising
6
Twine String 500 Feet Cotton Butchers Twine String Cooking Kitchen Twine for Crafts Roasting Gift Wrapping DIY Decoration Gardening Packing Materials RedTwine String 500 Feet Cotton Butchers Twine String Cooking Kitchen Twine for Crafts Roasting Gift Wrapping DIY Decoration Gardening Packing Materials Red
Leecogo$7.144.8★6427%rising
7
Vivifying Red Twine 656 Feet 2mm Christmas Twine String for Gift Wrapping Crafts Packing and DecorationVivifying Red Twine 656 Feet 2mm Christmas Twine String for Gift Wrapping Crafts Packing and Decoration
Vivifying$7.674.6★5,9596%falling
8
G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas DecorationsG2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations
G2PLUS$5.314.8★293%rising
9
Vanhench 805ft Twine String Red Colored Natural Jute Twine Cord Thin Rope Arts & Crafts Gift Wrapping Wrapping Wedding Dcor Art Decoration Packing Material Christmas WrappingVanhench 805ft Twine String Red Colored Natural Jute Twine Cord Thin Rope Arts & Crafts Gift Wrapping Wrapping Wedding Dcor Art Decoration Packing Material Christmas Wrapping
Vanhench$9.924.7★4,1213%rising
10
The Original Kabbalah Red String Bracelet from Israel - 60 Wool Cord for Spiritual Protection with Blessing Prayer & Instructions (For Adults) for up to 7 Evil Eye Protection BraceletsThe Original Kabbalah Red String Bracelet from Israel - 60 Wool Cord for Spiritual Protection with Blessing Prayer & Instructions (For Adults) for up to 7 Evil Eye Protection Bracelets
MIZZE Made for Luck$20.044.6★1,7763%falling
11
Anezus Red Nylon String for Bracelets 0.8mm Nylon Thread Chinese Knotting Cord Wind Chime Outdoor Twine String for Beading Necklaces DIY Craft Jewelry MakingAnezus Red Nylon String for Bracelets 0.8mm Nylon Thread Chinese Knotting Cord Wind Chime Outdoor Twine String for Beading Necklaces DIY Craft Jewelry Making
anezus$7.324.6★1,4633%falling
12
Amaney 0.8mm Red Elastic Cord Beading Threads Stretch String Fabric Crafting Cords for Christmas Valentines Day Jewelry Making 20mAmaney 0.8mm Red Elastic Cord Beading Threads Stretch String Fabric Crafting Cords for Christmas Valentines Day Jewelry Making 20m
Looconi$3.924.5★5142%flat
13
The Original Kabbalah Red String Handmade and Blessed in The Holy Land 100% Wool Strand 60 Long for up to 7 Evil Eye Bracelets -incl. Prayer Instructions & SOAThe Original Kabbalah Red String Handmade and Blessed in The Holy Land 100% Wool Strand 60 Long for up to 7 Evil Eye Bracelets -incl. Prayer Instructions & SOA
SANCTRA$20.704.6★1452%rising
14
Leecogo Red 2.5mm Jute Twine 328 Feet Heavy Duty Garden Twine String for Arts Crafts and Decorative Festival ProjectsLeecogo Red 2.5mm Jute Twine 328 Feet Heavy Duty Garden Twine String for Arts Crafts and Decorative Festival Projects
Leecogo$7.944.7★4,9932%rising
15
0.8mm Nylon Cord for Bracelet Making Strong Non-Stretch Craft String for Braiding Colorfast Nylon Braided Thread for DIY Bracelets Macrame Keychains Dream Catchers (Red)0.8mm Nylon Cord for Bracelet Making Strong Non-Stretch Craft String for Braiding Colorfast Nylon Braided Thread for DIY Bracelets Macrame Keychains Dream Catchers (Red)
Fusiolux$6.984.7★1672%falling

Product shelf

All 18 tracked products in this niche.

(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)

(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)

FLIPPED

$5.484.6★3,402 reviews

KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas

KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas

KINGLAKE

$4.944.6★96 reviews

12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed

12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed

Newkita

$4.034.7★1,296 reviews

TONIFUL 0.8mm x 70 Yards Red Nylon Cord Satin String for Bracelet Jewelry Making Rattail Macrame Trim Cord Necklace Bulk Beading Thread Kumihimo Chinese Knot Craft

TONIFUL 0.8mm x 70 Yards Red Nylon Cord Satin String for Bracelet Jewelry Making Rattail Macrame Trim Cord Necklace Bulk Beading Thread Kumihimo Chinese Knot Craft

TONIFUL

$6.874.6★584 reviews

Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)

Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)

Red Heart

$3.174.7★2,337 reviews

Twine String 500 Feet Cotton Butchers Twine String Cooking Kitchen Twine for Crafts Roasting Gift Wrapping DIY Decoration Gardening Packing Materials Red

Twine String 500 Feet Cotton Butchers Twine String Cooking Kitchen Twine for Crafts Roasting Gift Wrapping DIY Decoration Gardening Packing Materials Red

Leecogo

$7.144.8★642 reviews

Vivifying Red Twine 656 Feet 2mm Christmas Twine String for Gift Wrapping Crafts Packing and Decoration

Vivifying Red Twine 656 Feet 2mm Christmas Twine String for Gift Wrapping Crafts Packing and Decoration

Vivifying

$7.674.6★5,959 reviews

G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations

G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations

G2PLUS

$5.314.8★29 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Color was perfect”

Quality-Overall26%

“Beautiful quality cord”

Advertised Vs Actual Product11%

“Just what I needed”

Ease Of Use9%

“good for its uses”

Thickness6%

“thickness is all perfect”

Value For Money5%

“Great value”

Strength3%

“Very strong”

Durability2%

“durable”

Stitch/Finish/Polish2%

“Lovely color and finish”

Design-Overall2%

“sturdy for crafting projects”

What buyers complain about

Quality-Overall28%

“Bad quality”

Hard Feel22%

“Very Hard”

Durability17%

“Again it came undone”

Strength11%

“Doesnt hold”

Thickness6%

“A bit too thick for a needle”

Stretchability/Expandability/Elasticity4%

“There is no stretch or give to it”

Size-Overall3%

“go smaller if you need to thread it”

Top return reasons

  • Thin23%
  • Color15%
  • Size-Overall13%
  • Advertised Vs Actual Product10%
  • Value For Money8%
  • Material Quality8%
  • Thickness5%
  • Quality-Overall5%
  • Stretchability/Expandability/Elasticity3%
  • Functionality-Overall3%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.