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red pompoms for crafts

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Soft demand (-57.6% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 79Competition 59Returns 40Price range 0Avg price 20Brand share 67Review moat 76Quality gap 33

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great486.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.2%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.03

avg listing price — sweet spot $15–$100

Market size

Bad$21K

$21K/yr · 38K searches

Growth

Bad-57.6%

90-day search growth — must beat 0% to launch

Price range

Bad$5.12–$9.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

34

Top-5 brand share

65%

Open market

28%

  • Cousin20%
  • Caydo16%
  • MORFEN11%
  • Pllieay9%
  • FKEYTO9%
  • LOKUNN7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6306%$1K9%$2K12%$3K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -57.6% search growth over the last 90 days.
7K5KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 49.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product24%

“Just as described”

Fun/Entertainment Experience22%

“Great for Games and Crafts”

Color11%

“Perfect color and size”

Value For Money9%

“These are a great price”

Size-Overall9%

“Perfect size for my needs”

Quality-Overall6%

“Quality 👍🏻 Exactly how described”

Ease Of Use6%

“Easy to work with”

What buyers complain about

Size-Overall38%

“Afraid they would be too large”

Thickness8%

“These are not as dense as some heavy wool ones”

Material Quality8%

“They do have a kind of plasticky weird feeling”

Top return reasons

Size-Overall71%
Value For Money7%
Advertised Vs Actual Product6%
Color5%
Adhesion/Stickiness3%
Quality-Overall2%
Hard Feel2%
Defective Material/Parts1%
Material Quality1%
Display Colors1%