red paper roll
Skip itSoft demand (-41.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.28avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Great$7.20–$114.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$108K$108K/yr · 36K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,280.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-41.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
51
Top-5 brand share
91%
Open market
6%
- PH PERKHOMY35%
- SMART&CASUAL27%
- Donyang17%
- Bryco Goods10%
- IDL Packaging3%
- Paclord2%
- Open — no brand owns it (5 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SMART&CASUAL 17.8 x 760 (63) Red Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Red 17.8 x 63)
SMART&CASUAL$9.514.6★1,614 rev
PerkHomy 17.8 x 1 440 (120) Red Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Red 17.8 x 120)
PH PERKHOMY$15.834.7★1,167 rev
Red Wrapping Paper 15x450 Construction Bulletin Board Art Craft Poster Decorative Paper Roll Mothers Day Valentines Birthday Bouquet Flower Gift Wrap Wedding Floral Supplies for Women Men
Donyang$8.934.6★2,039 rev
PerkHomy 36 x 2 400 (200) Red Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Red 36 x 200)
PH PERKHOMY$48.724.7★1,424 rev
SMART&CASUAL 15 x 450 (37.5) Kraft Paper Roll for Art Craft Supplies Gift Wrapping Moving Packing Kids Painting Drawing Paint Easel Poster Chart Paper (Red 15 W x 450 L (37.5))
SMART&CASUAL$8.494.7★1,030 rev
Newest
by launch date
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.511,614 rev
PerkHomy Red Kraft Paper Roll 17.5 x 760 (63) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Red 17.5 x 63)
PH PERKHOMY$9.18974 rev
12 x 1200 (100 feet) Red Kraft Paper Roll - USA-Made Quality Craft Paper for Gift Wrapping Kids Arts & Crafts School Projects - Natural Material 50lb Thickness by IDL Packaging
IDL Packaging$16.752,169 rev
36 x 1200 (100 feet) Red Kraft Paper Roll - USA-Made Quality Craft Paper for Gift Wrapping Kids Arts & Crafts School Projects - Natural Material 50lb Thickness by IDL Packaging
IDL Packaging$38.612,169 rev
PerkHomy 18 x 200 (2400) Pink Butcher Paper Roll for Smoker BBQ Grilling Smoking Meat Unbleached Uncoated Unwaxed Peach (Pink 18 x 200)
PH PERKHOMY$14.871,672 rev
Trending
90-day click momentumSMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.514.6★
12 x 1200 (100 feet) Red Kraft Paper Roll - USA-Made Quality Craft Paper for Gift Wrapping Kids Arts & Crafts School Projects - Natural Material 50lb Thickness by IDL Packaging
IDL Packaging$16.754.5★
PerkHomy 36 x 1 440 (120) Red Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Red 36 x 120)
PH PERKHOMY$37.924.7★
Bryco Goods Pink Butcher Paper Roll with Dispenser Box 18 x 175 (2100) Food-Grade Peach Butcher Paper for Smoker BBQ Grilling Smoking Meat - USA Made - Unbleached Uncoated and Unwaxed
Bryco Goods$21.234.8★
PH PERKHOMY Pink Butcher Paper Roll 18 x 1200 (100) for Smoker BBQ Grilling Smoking Meat Unbleached Uncoated Unwaxed (Pink 18 x 100)
PH PERKHOMY$9.154.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.1% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and fast shipping”
“Good price”
“works as intended”
“Great size”
“very durable”
“Great color”
“Easy to use”
“The paper is thick”
“Works great”
“Heavy duty”
What buyers complain about
“the paper feels thicker”
“The size is not accurate though- its just over 17 not 18 if this matters to anyone”
“Shade of brown is yellowish/lighter in person”
“Cheap tape doesn't like to stick to it”
“Trash”
“Cheap material”
“not strong”
“The product did leak a little and is messy, otherwise I would give 5 stars”