red paper
Skip itSoft demand (-53.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Review moat
Good1,177.67avg incumbent reviews — the moat a new listing must climb
Market size
Good$396K$396K/yr · 226K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Bad$3.73–$18.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-53.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
69
Top-5 brand share
81%
Open market
15%
- Prang54%
- Astrobrights9%
- Tru-Ray8%
- Goefun5%
- Neenah5%
- FLIPPED5%
- Open — no brand owns it (5 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prang (Formerly SunWorks) Construction Paper Holiday Red 9 x 12 50 Sheets
Prang$3.734.7★5,462 rev
Prang (Formerly SunWorks) Construction Paper Holiday Red 9 x 12 100 Sheets
Prang$5.884.7★5,912 rev
Tru-Ray Heavyweight Construction Paper Holiday Red 9 x 12 50 Sheets
Tru-Ray$5.124.8★160 rev
Astrobrights Mega Collection Colored Paper Ultra Red 625 Sheets 24 lb/89 gsm 8.5 x 11 - MORE SHEETS! (91692)
Astrobrights$18.314.8★762 rev
Astrobrights Color Paper 8.5 x 11 24 lb/89 gsm Re-Entry Red 500 Sheets (21558)
Neenah$15.444.8★649 rev
Newest
by launch date
Luozong Red Paper 8.5 x 11 Printer Paper Red Copy Paper Letter Size Lightweight Colorful Construction Paper for Arts Crafts DIY Origami School Office Supplies
Luozong$9.7378 rev
Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Pink 500 Sheets
Amazon Basics$10.80299 rev
Cardstock 8.5 X 11 40 Sheets Christmas Red Card Stock 75lb/ 200gsm Copy Paper Cardstock Printer Paper for Art Drawing Invitations DIY Cards Craft Construction School & Office Supplie
Ciphyfee$7.05539 rev
Cardstock 8.5 x 11 Cardstock Paper 85 lb/230 gsm Red Card Stock for Printer Drawing Gift tags Invitations Cards etc (Red 30 Sheets)
FLIPPED$5.96814 rev
Hygloss Red Colored Paper - 24 lb 89 GSM Fade-Resistant Acid-Free 8.5x11-Inch Letter Size Color Copy Paper 90 Sheets
Hygloss$10.85623 rev
Trending
90-day click momentumAmazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Pink 500 Sheets
Amazon Basics$10.804.7★
Luozong Red Paper 8.5 x 11 Printer Paper Red Copy Paper Letter Size Lightweight Colorful Construction Paper for Arts Crafts DIY Origami School Office Supplies
Luozong$9.734.8★
Prang (Formerly SunWorks) Construction Paper Holiday Red 9 x 12 50 Sheets
Prang$3.734.7★
Prang (Formerly SunWorks) Construction Paper Red 9 x 12 100 Sheets
Prang$5.704.6★
50 Pack Red Cardstock 8.5 x 11 65lb Printer Paper Goefun Red Card Stock Paper for Christmas Invitations Cards Making and Craft
Goefun$13.904.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice vibrant paper”
“Color is awesome”
“Great product for Amazon”
“Nice vibrant paper”
“Great color print perfectly”
“Great Value”
“As advertised”
“Liked tbe thickness”
“It GLOWS”
“Certainly useable”
What buyers complain about
“Not a True Red”
“Not fade resistant”
“thinner than I expected”
“More like weak red/pink not a Christmas red”
“Color nit accurate”
“A warning should be included in discription”
“Too light weight for card making”
“Orange Prang paper- all colors not good weight”