red cardstock
Skip itSoft demand (-38.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 6% kills the launch gate
Review moat
Good518.44avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.66–$22.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Market size
Okay$190K$190K/yr · 150K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-38.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
58
Top-5 brand share
79%
Open market
14%
- FLIPPED30%
- Astrobrights17%
- Glyanlee14%
- Ciphyfee10%
- Goefun8%
- TownStix7%
- Open — no brand owns it (5 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cardstock 8.5 x 11 Cardstock Paper 85 lb/230 gsm Red Card Stock for Printer Drawing Gift tags Invitations Cards etc (Red 30 Sheets)
FLIPPED$5.964.7★814 rev
Cardstock 8.5 x 11 Thick Printer Paper 75 lb/200 gsm 40 Sheets Card Stock Red Christmas Card Stock Art CardStock Paper for Invitations Diy Cards Business Cards Menus Crafts Drawing etc
Glyanlee$6.924.7★277 rev
Astrobrights Mega Collection Colored Cardstock Ultra Red 320 Sheets 65 lb/176 GSM 8.5 x 11 - More Sheets! (91682)
Astrobrights$19.094.8★797 rev
Cardstock 8.5 X 11 40 Sheets Christmas Red Card Stock 75lb/ 200gsm Copy Paper Cardstock Printer Paper for Art Drawing Invitations DIY Cards Craft Construction School & Office Supplie
Ciphyfee$7.054.7★539 rev
Neenah Astrobrights Premium Color Card Stock 65 lb 8.5 x 11 Inches 250 Sheets Re-Entry Red
Astrobrights$16.304.8★1,154 rev
Newest
by launch date
Cardstock 8.5 X 11 40 Sheets Christmas Red Card Stock 65lb/ 180gsm Copy Paper Dark Red Cardstock Printer Paper for Art Drawing Invitations DIY Cards Craft Construction School & Office Supplie
Ciphyfee$6.5171 rev
Cardstock 8.5 x 11 Thick Printer Paper 75 lb/200 gsm 40 Sheets Card Stock Red Christmas Card Stock Art CardStock Paper for Invitations Diy Cards Business Cards Menus Crafts Drawing etc
Glyanlee$6.92277 rev
40 Sheets Colored Cardstock 8.5 x 11 Construction Paper Red Card Stock Paper Cardstock Printer Paper for Halloween Mothers Day Christmas Wedding Invitations DIY Cards Photo Art and Crafts
Gehanfai$6.92121 rev
Cardstock 8.5 X 11 40 Sheets Christmas Red Card Stock 75lb/ 200gsm Copy Paper Cardstock Printer Paper for Art Drawing Invitations DIY Cards Craft Construction School & Office Supplie
Ciphyfee$7.05539 rev
Cardstock 8.5 x 11 65Lb Card Stock Paper Red 180gsm Cover Cardstock for Printer Copy Card Stock Paper for Printing Invitations Gift tags Christmas Card(Red Cardstock A 40 Sheets)
FLIPPED$5.94306 rev
Trending
90-day click momentum
24 Pieces 85 lb (230 gsm) - Red Cardstock Thick Heavy Cardboard Paper - Laser and Inkjet Printing 8.5 x 11 inches
TownStix$4.664.5★
100 Sheets Red Card Stock 8.5 x 11in 250GSM 92lb Red Cardstock Card Stock Construction Paper Heavy Weight Printer Paper for Invitations Stationery Printing Scrapbooking Crafts DIY Cards
UZLU$15.554.6★
Cardstock 8.5 X 11 40 Sheets Christmas Red Card Stock 65lb/ 180gsm Copy Paper Dark Red Cardstock Printer Paper for Art Drawing Invitations DIY Cards Craft Construction School & Office Supplie
Ciphyfee$6.514.5★
40 Sheets Colored Cardstock 8.5 x 11 Construction Paper Red Card Stock Paper Cardstock Printer Paper for Halloween Mothers Day Christmas Wedding Invitations DIY Cards Photo Art and Crafts
Gehanfai$6.924.7★
Astrobrights Color Card Stock 8 1/2 x 11 FSC Certified 30% Recycled 65 Lb Re-Entry Red Pack Of 250
Neenah$16.504.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality card stock”
“Great color”
“it is good quality professional cardstock”
“Amazing value for the price”
“Exactly as described”
“Excellent weight”
“Fits the bill nicely”
“Versatile”
“Versatile”
“Went through the printer with no problems”
What buyers complain about
“Not as red as you think. faded with white powder on all of it”
“This is not construction paper”
“Mr. Paper was NOT bright and old”
“3rd - the package is heavy - DUH”
“More like weak red/pink not a Christmas red”
“my printer kept on jamming”
“my printer kept on jamming”
“I noticed that it was thicker”