red and pink construction paper
Skip itSoft demand (-86.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,718.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$178K$178K/yr · 165K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$8.66avg listing price — sweet spot $15–$100
Price range
Bad$3.33–$17.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-86.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
53
Top-5 brand share
96%
Open market
2%
- Prang58%
- Colorations14%
- TUXIYA12%
- Tru-Ray7%
- Goefun5%
- Magecubiku3%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prang (Formerly SunWorks) Construction Paper Pink 9 x 12 50 Sheets
Prang$3.334.7★4,676 rev
Prang (Formerly SunWorks) Construction Paper Pink 9 x 12 100 Sheets
Prang$5.524.7★5,912 rev
Colorations 9 x 12 Mediumweight Pink Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$7.914.7★418 rev
Prang (Formerly SunWorks) Construction Paper Hot Pink 9 x 12 50 Sheets
Prang$4.894.7★4,676 rev
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$15.414.8★141 rev
Newest
by launch date
40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$7.8653 rev
25 Sheets 5 Pink Colors Cardstock Paper 8.5 X 11 Doubled-sided Red Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Valentines Day Art Scrapbooking Printer UAP13MXRE25
Uncle Paul$7.171,439 rev
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$15.41141 rev
25 Sheets Pink Cardstock 8.5 x 11 Goefun 5 Colors Colored Cardstock Paper 80lb Pink Construction Paper Assorted Colors Perfect for Crafts DIY Cards Valentines Day
Goefun$9.6526 rev
65lb Pink Cardstock 8.5 x 11 Goefun 5 Colors Colored Cardstock Paper 25 Sheets Pink Construction Paper Assorted Colors Perfect for Crafts DIY Cards Valentines Day
Goefun$9.5234 rev
Trending
90-day click momentum40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$7.864.8★
Prang (Formerly SunWorks) Construction Paper Hot Pink 9 x 12 50 Sheets
Prang$4.894.7★
Colorations 9 x 12 Mediumweight Hot Pink Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper
Colorations$16.664.7★
Construction Paper 8.5x11 in 70 Sheets Set of 7 Colors 178GSM/65LB Heavyweight Construction Paper Crafts Arts School Classroom Art Supplies Assorted Colors Bulk Paper
Magecubiku$17.384.6★
Colorations 9 x 12 Mediumweight Pink Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$7.914.7★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -86.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 39.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are great”
“well made”
“The cards took is just the right thickness”
“As advertised”
“Good old construction paper”
“Cardstock is durable”
“Perfect fit my use”
“I also was able to easily print on it with an inkjet”
“Great to use”
“A little light weight”
What buyers complain about
“Not what is shown for color variety”
“It seems this product is inconsistent”
“There is much less variation between the colors in the paper I received than what I see from other customers”
“My only complaint would be that it seems a bit high priced for 100 sheets in today's economy”
“about 2-3x as thick as a typical printer paper”