red and green construction paper
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Review moat
Good1,024avg incumbent reviews — the moat a new listing must climb
Market size
Okay$225K$225K/yr · 171K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$7.75avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.31–$16.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
67
Top-5 brand share
98%
Open market
0%
- Prang61%
- TUXIYA14%
- Tru-Ray11%
- Colorations10%
- Vishoitty3%
- BIGNC2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prang (Formerly SunWorks) Construction Paper Holiday Green 9 x 12 100 Sheets
Prang$5.854.7★1,862 rev
Prang (Formerly SunWorks) Construction Paper Holiday Green 9 x 12 50 Sheets
Prang$3.354.7★4,676 rev
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Green Shades of 180GSM/65LB Construction Paper Green Cardstock Printer Paper for Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$15.284.8★141 rev
Prang (Formerly SunWorks) Construction Paper Bright Green 9 x 12 100 Sheets
Prang$5.454.8★488 rev
Prang (Formerly SunWorks) Construction Paper Bright Green 9 x 12 50 Sheets
Prang$3.314.6★831 rev
Newest
by launch date
40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Green Shades of 180GSM/65LB Construction Paper Green Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$7.8453 rev
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Green Shades of 180GSM/65LB Construction Paper Green Cardstock Printer Paper for Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$15.28141 rev
BIGNC 24 Sheets Green Cardstock 8.5 x 11 inches Green Construction Paper Thick Paper Cover Card Stock for DIY Crafts
BIGNC$7.365 rev
Green Cardstock 8.5 x 11 Green Construction Paper 40 Sheets Card Stock Paper for Invitations Art Drawing Menus DIY Cards Tags Cards Making Craft Certificate Printing
Vishoitty$7.9724 rev
Colorations Lightweight Construction Paper - 300 Sheets
Colorations$10.28645 rev
Trending
90-day click momentum40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Green Shades of 180GSM/65LB Construction Paper Green Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$7.844.8★
Colorations 9 x 12 Mediumweight Holiday Green Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$7.874.7★
Prang (Formerly SunWorks) Construction Paper Bright Green 9 x 12 50 Sheets
Prang$3.314.6★
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Green Shades of 180GSM/65LB Construction Paper Green Cardstock Printer Paper for Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$15.284.8★
BIGNC 24 Sheets Green Cardstock 8.5 x 11 inches Green Construction Paper Thick Paper Cover Card Stock for DIY Crafts
BIGNC$7.364.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.6% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright color”
“Good quality construction paper”
“Good quality”
“they held up very nicely”
“it does the job as expected”
“Paper was thick”
“Color is richer”
“Kids enjoyed”
“Suitable for Laser Printer Copying”
“It is much lighter”
What buyers complain about
“Green Not as Expected”
“It wasnt really thick”
“The paper got stuck in 3 different printers I tried to use”
“they cost more”
“but not what is pictured nor what I wanted”
“Jams everytime”