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rangoli stencils

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A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 22Conversion 5Competition 70Returns 22Price range 52Avg price 44Brand share 88Review moat 91Quality gap 80

Review moat

Great176.66

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.85–$27.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.22

avg listing price — sweet spot $15–$100

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Returns

Bad6.7%

return rate — above 6% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$4K

$4K/yr · 91K searches

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

34

Top-5 brand share

47%

Open market

46%

  • FoldTier13%
  • Felixcraft12%
  • Desi Favors8%
  • LOVENSPIRE8%
  • Generic6%
  • WODICY6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1598%$31812%$47716%$6361101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 38 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 38 weeks — -6.3% search growth over the last 90 days.
20K15KSpike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Really no complaints”

Design-Overall14%

“Great assortment of designs”

Ease Of Use13%

“Easy to use”

Durability10%

“Very durable”

Advertised Vs Actual Product5%

“What I expected”

Strength5%

“Sturdy, varied, and beautiful patterns”

Ease Of Cleaning5%

“Cleans easily”

Fun/Entertainment Experience4%

“A must have for Diwali fun for kids”

Functionality-Overall4%

“Stencils work nicely”

Value For Money3%

“Great value for the money”

What buyers complain about

Size-Overall27%

“Size was a lot large then I expected it was thinking 2in wide try more lik 3-4in good quality material beautiful design where correct no imperfections”

Quality-Overall11%

“Trash”

Cutting/Trimming9%

“Not properly cut”

Product Condition9%

“Received used product”

Measurement/Reading Accuracy9%

“Not all the cut-outs are accurate”

Smell5%

“they smell horrible”

Paper Quality5%

“Paper thin”

Strength5%

“Very\nThin and flimsy”

Ease Of Cleaning5%

“making it a pain to clean up”

Material Quality2%

“The material feels cheap and flimsy, making it hard to reuse”

Top return reasons

Size-Overall51%
Value For Money8%
Advertised Vs Actual Product7%
Defective Material/Parts6%
Functionality-Overall6%
Quality-Overall4%
Color2%
Material Quality2%
Thin2%
Strength2%