rangoli powder
Skip itSoft demand (-60.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great287.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Price range
Great$7.67–$41.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 6% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$37K$37K/yr · 59K searches
Growth
Bad-60.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
16
Top-5 brand share
75%
Open market
20%
- Panxxsen23%
- Guuozzli19%
- SATVIK STORE13%
- Craftsman13%
- Dshengoo7%
- DBY5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Panxxsen 12 PCS Art Sand 1.25oz Bottles DIY Arts and Crafts Kit Scenic Sands for Arts & Crafts Terrarium Sands Play DIY Drawing Sandbox Wedding Sand for Decorations and Crafty Collection Sand Bottles
Panxxsen$7.674.4★565 rev
Guuozzli 36 PCS Art Sand Kit DIY Scenic Sand Painting & Wedding Decoration Bottles
Guuozzli$14.164.5★372 rev
Guuozzli 24 PCS Art Sand 1.24 oz Colored Sand Bottles Sand Arts and Crafts Kit Scenic Sand for Kids DIY Sand Painting Wedding Decoration
Guuozzli$9.974.5★372 rev
Dshengoo 36 Colors Art Sand DIY Arts and Crafts Sand Kit Scenic Sand Kits for Kids Painting DIY Drawing Wedding Decoration Vase Glass Sand 1.25oz Bottles 36pack
Dshengoo$12.964.6★178 rev
SATVIK 5 Shades of Rangoli Colors More Quantity Easy to Store Glitter Rangoli Colours Pouch (No GULAL) Festival/Festive Multi Colors Powder Art Crafts Painting Diwali Housewarming Return Gifts Items
SATVIK STORE$10.093.9★22 rev
Newest
by launch date
Festival Color Powder Set 8 Colors x 100g Each Pink Red Orange Yellow Green Teal Blue Purple for Holi Fun Runs Color Toss Rangoli Parties Events
SAJTOX$12.993 rev
SATVIK 5 Shades of Rangoli Colors More Quantity Easy to Store Glitter Rangoli Colours Pouch (No GULAL) Festival/Festive Multi Colors Powder Art Crafts Painting Diwali Housewarming Return Gifts Items
SATVIK STORE$9.725 rev
SATVIK 5 Shades of Rangoli Colors More Quantity Easy to Store Glitter Rangoli Colours Pouch (No GULAL) Festival/Festive Multi Colors Powder Art Crafts Painting Diwali Housewarming Return Gifts Items
SATVIK STORE$10.0922 rev
Guuozzli 36 PCS Art Sand Kit DIY Scenic Sand Painting & Wedding Decoration Bottles
Guuozzli$14.16372 rev
Dshengoo 36 Colors Art Sand DIY Arts and Crafts Sand Kit Scenic Sand Kits for Kids Painting DIY Drawing Wedding Decoration Vase Glass Sand 1.25oz Bottles 36pack
Dshengoo$12.96178 rev
Trending
90-day click momentumFestival Color Powder Set 8 Colors x 100g Each Pink Red Orange Yellow Green Teal Blue Purple for Holi Fun Runs Color Toss Rangoli Parties Events
SAJTOX$12.993.3★
Chameleon Colors 100g Color Powder Packs - 25 Pack - 10 Vibrant Colors in Clear Bags - Non-Toxic & Gluten-Free - Great for Holi Color Wars Fun Run Gender Reveal & Summer Camp
Chameleon Colors$41.574.6★
Diwali Floor White Rangoli Powder 500grams White Color Rangoli Powder for Diwali Navratri Pongal Pooja Mandir
DBY$15.513.6★
SHRIYA Design Creativity Diwali Floor White Rangoli Powder White Color Rangoli Powder for Navratri Rangoli Powder Pongal Pooja Mandir 500g
SHRIYA$14.894.6★
YAD White Organic Stone Rangoli Powder for Diwali Navratri Pongal & Pooja - 500 GM
Fiico$14.385.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -60.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 78.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are very pretty”
“Easy to use”
“Great quality”
“I have a glass bottle that I thought would be fun to do some”
“Good value for getting 24 bottles”
“good fragrance”
What buyers complain about
“the color did NOT stay on the t-shirts”
“STRONG ODOR”
“Having to clean up after the immense mess it creates”
“the bags are super small unlike whats revealed on the website”
“No value for your money”
“However, big warning - will stain everything and be hard to wash off if water gets on them”