rangoli
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-29.2% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Review moat
Great111avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Price range
Great$3.57–$68.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Returns
Bad6.4%return rate — above 6% kills the launch gate
Market size
Bad$46K$46K/yr · 359K searches
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
52
Top-5 brand share
37%
Open market
58%
- Kulture Khazana9%
- Bnesi9%
- FoldTier8%
- Drydiet6%
- MLOLM6%
- Felixcraft4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 58 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bnesi Wooden DIY Floral Rangoli Mat Easy to Use or to Fill Rangoli Template Rangoli Decorative Boards for Indian Traditional Festival New Year Decor (Wood Floral)
Bnesi$8.494.0★186 rev
FoldTier 4 Pcs 12 Inch Diwali Rangoli Stencils Wooden DIY Sand Art Making Kit Lotus Elephant Peacock Stencils Varalakshmi Pooja Diwali Items for Indian Onam Festival Home Decor(Diya)
FoldTier$9.143.7★54 rev
Kulture Khazana: Make Your Own Rangoli Mandala Sand Art Ki - Mess-Free Craft DIY Glitter Sand Art India & South Asian Culture Activity Kids Ages 5+
Kulture Khazana$15.554.7★54 rev
Drydiet 20 Inch Diwali Rangoli Mat Decorations Indian Diwali Door Mat for Home Peacock and Petals Decoration Non Slip Washable Rug for Indian Traditional Pooja New Year Entrance Gift
Drydiet$15.314.5★298 rev
Mandala Stencils for Painting Small Diwali Rangoli Stencils for Crafts on Wood Wall Furniture Fabric Tile Rock Mat Plastic Drawing Templates for Diwali Decorations DIY Projects & Home Decor
Felixcraft$3.854.5★256 rev
Newest
by launch date
Ryetvok 24Pcs Talavera Stencils 5.98 Inch Reusable PET Mexican Stencil Diwali Rangoli Stencils for Painting on Wall Furniture Vases Cielito Lindo Stencil for Fabric Wood Home Decor
Ryetvok$5.680 rev
60PCS Mandala Stickers for India Diwali Festival Adhesive Waterproof PVC Vinyl Deepavali Rangoli Mandala Decorative Stickers for Laptop Water Bottle Notebook Skateboard & DIY Crafts(Colourful-C1)
Xpreabv$3.5729 rev
AuroraTurn 24 Inch Diwali Decorations for Home Floor Rangoli Mat Indian Diwali Lotus Decor Varamahalakshmi Pooja Reusable Rangoli Mat for Indian Traditional Pooja Festival Diwali Home Floor Decor
AuroraTurn$12.723 rev
Generic Decorative Rangoli Sticker Traditional Hindu Floor Art Multicolor Mandala with Peacock Pattern Self-Adhesive Vinyl 10 Inches Pack of 1
Generic$6.980 rev
BrightRow 4 Pcs Diwali Rangoli Circular Stencils Wooden DIY Making Kit for Art Reusable Round Rangoli Stencils for Floor Indian Decor for Diwali Onam Varalakshmi Pooja Festival Floor Painting
BrightRow$13.124 rev
Trending
90-day click momentum
The Flow Mat PURE (Mandala Charcoal)
yogadesignlab$68.513.6★
Color Blaze 8-Pack Holi Color Powder Includes 8 Vibrant Colors (75g Each) Pink Red Orange Yellow Green Teal Blue Purple Perfect for Toss Rangoli Fun Runs Color War Parties & Festivals
Color Blaze$18.934.5★
Self-Adhesive Rangoli Stickers 30x30 cm | Floral Mandala Design for Door Floor & Pooja Room | Waterproof Diwali & Festival Decorative Sticker (Traditional Peacock Multicolor)
Dordeli$7.544.8★
Ryetvok 24Pcs Talavera Stencils 5.98 Inch Reusable PET Mexican Stencil Diwali Rangoli Stencils for Painting on Wall Furniture Vases Cielito Lindo Stencil for Fabric Wood Home Decor
Ryetvok$5.680.0★
Generic Decorative Rangoli Sticker Traditional Hindu Floor Art Multicolor Mandala with Peacock Pattern Self-Adhesive Vinyl 10 Inches Pack of 1
Generic$6.980.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 58.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Really no complaints”
“The colors are very pretty”
“8/9 designs are beautiful”
“I have a glass bottle that I thought would be fun to do some”
“Very durable”
“Super fine sand”
“These are very pretty stickers”
“Extremely soft”
“Cleans easily”
“Love the size”
What buyers complain about
“Too small”
“Waste of money”
“Received used product”
“Not properly cut”
“they are flimsy foam”
“Not all the cut-outs are accurate”
“making it a pain to clean up”
“they smell horrible”
“Wish we could get more of the sticky pages by themselves”
“I dont like the colors”