Skip to content

rainbow yarn

Skip it51/100

a small market ($91K/yr) — rainbow yarn doesn't clear our bar today.

Market/yr

$91K

Growth (1y)

+250.3%

Products

33

Brands

12

was 14 a year ago

Sellers

57

Price range

$4.72–$20.78

Returns

1.3%

Rating

4.6★

51/100

Skip it

Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
82
×0.30
Competition
66
×0.20
Quality gap
27
×0.10
Returns
90
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +250.3% year over year.
7K4KSpike '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jun · busiest ÷ quietest = 2.0×

Competition

75%Red Heart
  • Red Heart75%
  • Lion Brand Yarn5%
  • DAERBOF4%
  • NICEEC3%
  • HEJIN3%
  • seremel2%
  • Other (6 brands)8%

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 57 sellers compete here.

Brands

12 falling

was 14 a year ago

Sellers

57

Top 5 brand share

90%

#ProductBrandPriceRatingReviewsClick shareTrend
3Red Heart$12.294.7★41,2816%falling
4Lion Brand Yarn$8.074.7★3,5235%flat
5Red Heart$6.864.7★2,2784%rising
7Red Heart$12.674.8★174%flat
12Red Heart$11.334.7★41,2813%falling
14Red Heart$4.724.7★8392%rising

Product shelf

All 33 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color38%

“Beautiful color”

Quality-Overall10%

“Good quality and easy to work with”

Value For Money8%

“Great value”

Soft Feel6%

“Soft, easy to work with”

Ease Of Use5%

“easy to use”

Upholstery/Fabric Quality4%

“Great Yarn”

Material Quality4%

“oh so soft and vibrant, pure cotton for sure”

Advertised Vs Actual Product3%

“It was just what I wanted”

Stitch/Finish/Polish2%

“Makes a really nice finished item”

Fun/Entertainment Experience1%

“Inspiring and cheerful”

What buyers complain about

Color21%

“Colors in person are not like the picture”

Size-Overall14%

“Very loose”

Hard Feel8%

“it is not generally soft”

Quality-Overall5%

“It is low quality”

Value For Money5%

“A little pricey”

Material Quality4%

“Very disappointed in this yarn”

Advertised Vs Actual Product4%

“Doesn't Look Like the Photo”

Thickness3%

“Thickness is a little bit uneven”

Smell3%

“They smelled bad like moldy storage”

Ease Of Use3%

“It is not easy to work”

Top return reasons

  • Color35%
  • Size-Overall13%
  • Advertised Vs Actual Product10%
  • Material Quality9%
  • Display Colors8%
  • Thin6%
  • Value For Money3%
  • Quality-Overall3%
  • Hard Feel3%
  • Thickness2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.