rainbow scratch notes
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Price range
Good$4.33–$25.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.08avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad8,219.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 23K searches
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
25
Top-5 brand share
85%
Open market
12%
- ZMLM31%
- PURPLE LADYBUG26%
- MEUOFLANMEE17%
- Cityrosy8%
- ZEAYEA3%
- Suwimut3%
- Open — no brand owns it (6 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 Classroom Prizes 1st 2nd 3rd Grade School Activity Bulk End of Year Student Gifts from Teacher
ZMLM$8.834.7★8,940 rev
PURPLE LADYBUG Scratch Art for Kids - 150 Rainbow Scratch Art Mini Notes Arts and Craft Supplies Crafts for Kids Ages 4-12 Summer Activities for Kids Camping & Summer Crafts
PURPLE LADYBUG$8.704.7★25,504 rev
MEUOFLANMEE Rainbow Scratch Paper for Kids: Classroom Art Crafts Stocking Stuffers Back to School Supplies for Girls Boys Teens 4-12 Year Old Party Favors Toys Games Easter Basket Stuffers Notes 150
MEUOFLANMEE$4.334.7★355 rev
Cityrosy Scratch Art Paper Rainbow Sets for Kids 100 Pcs-Black Magic Scratch Off Craft Set Classroom Supplies Kits for Age 3-12 Kids Party Games Birthday Gifts Easter Basket Stuffers
Cityrosy$9.314.8★578 rev
Purple Ladybug Silver Holographic Scratch Art Mini Notes - Scratch Art Notes Kids Games Summer Activities for Kids Teens Boys Gifts for Kid Arts & Crafts Supplies Summer Craft Kit
PURPLE LADYBUG$7.174.7★25,504 rev
Newest
by launch date
Eommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.
Eommmgl$5.4561 rev
Cityrosy Rainbow Scratch Paper for Kids 160 Pcs Scratch Art for Kids Sets Arts and Crafts Birthday Gifts for 3-12 Years Old Girls Boys Classroom Party Games
Cityrosy$16.88578 rev
MEUOFLANMEE Rainbow Scratch Paper for Kids: Classroom Art Crafts Stocking Stuffers Back to School Supplies for Girls Boys Teens 4-12 Year Old Party Favors Toys Games Easter Basket Stuffers Notes 150
MEUOFLANMEE$4.33355 rev
Party Favors for Kids 4-8-12: 24 Pack Scratch Rainbow Art Crafts Notebook Coloring Book Goodie Bags Stuffers Kit Bulk Birthday Gift Classroom Prizes Girl Boy Toddler
Pigipigi Kids$25.80645 rev
Cityrosy Scratch Art Paper Rainbow Sets for Kids 100 Pcs-Black Magic Scratch Off Craft Set Classroom Supplies Kits for Age 3-12 Kids Party Games Birthday Gifts Easter Basket Stuffers
Cityrosy$9.31578 rev
Trending
90-day click momentumEommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.
Eommmgl$5.454.5★
Cityrosy Rainbow Scratch Paper for Kids 160 Pcs Scratch Art for Kids Sets Arts and Crafts Birthday Gifts for 3-12 Years Old Girls Boys Classroom Party Games
Cityrosy$16.884.8★
ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 Classroom Prizes 1st 2nd 3rd Grade School Activity Bulk Student Gifts from Teacher(Holographic)
ZMLM$8.924.7★
ZEAYEA 200 Pcs Scratch Paper Art Set Scratch Off Magic Paper with 10 Stylus 8 Stencils Black Scratch Notes for Boys and Girls DIY Crafts Christmas Birthday Gift Cards
ZEAYEA$14.624.7★
ZMLM Scratch Rainbow Art Paper Set - 100Pcs Magic Scratch Off Art Craft Supplies Kits for Kids Girls Boys Black Scratch Notes Sheet Doodle Pad for Fun DIY Toy Return Gift Birthday Party Favors
ZMLM$9.594.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for all”
“Unique Fun Gift”
“Overall, an excellent and fun craft product”
“Great value for fun”
“Vibrant colors”
“Easy to use”
“Its been great for encouraging creativity”
“Product as described”
“Perfect size”
“Fun, easy & mess free activity”
What buyers complain about
“I feel like bigger ones would be too big”
“Arrived so bent we could not use the notebook”
“messy”
“Photo of product deceiving”
“No Blue colors”
“It was boring”
“The black that comes off needs clean up”
“Total waste”
“Looks more expensive than it was”
“Turns out you have to assemble these yourself”