rainbow loom

Launch it

A $3.4M/yr market growing +9.4% this quarter with returns at 1.1% — clears our launch bar.

Market size

Incredible$3.4M

$3.4M/yr · 3.3M searches

Returns

Great1.1%

return rate — above 6% kills the launch gate

Avg price

Great$15.78

avg listing price — sweet spot $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.75–$27.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Review moat

Okay2,777.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Open market

Rainbow Loom46%
XKDOUS13%
Yestrong11%
Booriss8%
INSCRAFT8%
YITOHOP7%
Open — no brand owns it (5 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rainbow Loom MEGA Combo Set Features 7000+ Colorful Rubber Bands 2 Step-by-Step Bracelet Instructions Organizer Case Great Gift for Kids 7+ DIY Craft STEAM

Rainbow Loom$22.954.8★6,626 rev

XKDOUS 24 Colors Rubber Band Bracelet Kit Bracelet Making Kit for Art and Craft Rubberband Bracelets kit for Kids Ages 6+

XKDOUS$7.594.7★1,431 rev

JIYAKO 2500+ Rubber Band Bracelet Kit Loom Bracelet Making Kit for Kids Rubber Bands Refill Loom Set Loom Bands Kit Friendship Bracelet Birthday Gift Kits

Yestrong$10.814.6★2,042 rev

12730+ Loom Rubber Bands Refill Kit in 26 Color with 500 Clips 6 Hooks Premium Bracelet Making Kit for Weaving DIY Crafting Gift

Booriss$14.584.8★4,466 rev

Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+

Rainbow Loom$19.644.8★256 rev

Newest

by launch date

Phinus 2000+ Rubber Band Bracelet Kit Loom Bracelet Making Kit with 1 Crown Loom 100 S-Hooks 5 Pendants 1 Small Needle 1 Instruction Premium Rubber Bands for Weaving DIY Crafting Gift

Phinus$6.9833 rev

5mo ago

Rainbow Loom: 11 000 Neon Bands AutoLoom Refill Mega Pack + AutoLoom Tool 22 Bright Colors Ultimate DIY Bracelet & Jewelry Making Kit for Kids 7+

Rainbow Loom$14.37228 rev

1y ago

Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+

Rainbow Loom$19.64256 rev

1y ago

Rainbow Loom: 6 000 Bands Mighty Rainbow Case with 2 Mighty Looms 6 Cute-tique Charms & 50 Beads DIY Bracelet & Jewelry Making Kit for Kids 7+

Rainbow Loom$21.82257 rev

1y ago

Rainbow Loom: 2 400 Bands & 1 000 Beads AutoLoom Rainbow Bliss Kit with AutoLoom & Finger Loom DIY Braid & Bead Bracelet Jewelry Making Set for Kids 7+

Rainbow Loom$18.95200 rev

1y ago

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.0×

rainbow loom

Competition

Product shelf

Top sellers

Newest

Trending

Demand & seasonality