rainbow face paint
Worth a lookShows demand growing +338.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+338.1%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Good676.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.98–$22.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$37K$37K/yr · 66K searches
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
39
Top-5 brand share
50%
Open market
45%
- Oiomniv20%
- GCCL9%
- Creamify9%
- Namonppy7%
- TAG Body Art5%
- faglowmify5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oiomniv Pride Face Paint Stick for Adults 1 pcs Twist-Up Rainbow Face Paint Large Capacity LGBTQ+ Parade Makeup Easy Apply Festival Body Paint for Pride Party & Events
Oiomniv$8.054.7★35 rev
Oiomniv 2 Pack Pride Face Paint Stick Rainbow Face & Body Paint for LGBTQ Pride Parade Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe
Oiomniv$7.924.4★43 rev
2 Pack Rainbow Pride Face Paint with Pride Tattoos- Gay Pride Rainbow Flag Makeup Stick Face Body Paint for LGBT Pride Parade Pride Month Celebrations Cosplay Party and Festival
Creamify$9.034.3★118 rev
Pride Rainbow Face Paint Kit 2 Pack Pride Face Paint Sticks 12 Pride Temporary Tattoos 100+PCS Pride Stickers for Gay Pride Parade Pride Day and Party Cosplay LGBTQ Celebrations
Namonppy$8.754.3★34 rev
Faglowmify 4pcs Rainbow Body Paint Gay Pride Accessories LGBT Pride Flag Gay Pride Rainbow Face Paint Stick for Pride Parade Pride Month Party
faglowmify$8.325.0★11 rev
Newest
by launch date
Janolia Pride Face Paint LGBT Pride Face Paint Stick Rainbow Accessories for Pride Rainbows Makeup Gay Pride Rainbow Crayon for Events Gay Pride Day Celebrations Party
Janolia$8.0030 rev
Oiomniv Pride Face Paint Stick for Adults 1 pcs Twist-Up Rainbow Face Paint Large Capacity LGBTQ+ Parade Makeup Easy Apply Festival Body Paint for Pride Party & Events
Oiomniv$8.0535 rev
Oiomniv 2 Pack Pride Face Paint Stick Rainbow Face & Body Paint for LGBTQ Pride Parade Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe
Oiomniv$7.9243 rev
Oiomniv 2 Pack Pride Face Paint Stick with Pride Tattoos Rainbow Face & Body Paint for LGBTQ Pride Parade Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe
Oiomniv$8.7239 rev
Oiomniv Pride Face Paint Stick for Adults 2 pcs Twist-Up Rainbow Face Paint Large Capacity LGBTQ+ Parade Makeup Easy Apply Festival Body Paint for Pride Party & Events
Oiomniv$10.7035 rev
Trending
90-day click momentum
2 pcs Rainbow Pride Face Paint for Face and Body PaintIndependence Day 250th 4th of July USA Accessories Pride Paradefor football Face Paint Rugby Softball Baseball Lacrosse (2)
CHENXYUAN$6.145.0★
Rainbow Pride Flag Face Paint - Gay Pride Rainbow Stripe Fan Brush Stick Face and Body Paint for Gay Pride Parade Pride Month Celebrations Cosplay Party and Halloween Makeup (1 Pack)
GCCL$4.984.4★
Pride Rainbow Face Paint Kit 100 Pcs Face and Body Pride Temporary Tattoos Pride Month Accessories Face Body Paint for Gay LGBTQ Pride Parade Pride Month Celebrations Party and Celebrations
Mexlyca$7.584.8★
Oiomniv 2 Pack Pride Face Paint Stick Rainbow Face & Body Paint for LGBTQ Pride Parade Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe
Oiomniv$7.924.4★
Faglowmify 4pcs Rainbow Body Paint Gay Pride Accessories LGBT Pride Flag Gay Pride Rainbow Face Paint Stick for Pride Parade Pride Month Party
faglowmify$8.325.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +338.1% search growth over the last 90 days.Peak months: Jun, Oct · busiest ÷ quietest = 11.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great colors”
“Paint is pretty good”
“Easy to Use”
“Good for the price”
“Good quality”
“Nice applicator”
“cleans easily with soap”
“Love the smoothness”
“This was exactly what I was looking for”
“The layered rainbow design looks really fun in person”
What buyers complain about
“Not only was the color not vibrant”
“less paint than expected”
“The tubes are smaller than I thought”
“poor performance”
“smudges easily and hard to clean off”
“however definitely not smudge/transfer proof”
“It does stain skin”
“hard to use”
“Used product”
“For the price couldve been better”