rainbow crayons
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,331.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$158K$158K/yr · 176K searches
Avg price
Okay$9.83avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Bad$2.95–$18.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
118
Top-5 brand share
98%
Open market
0%
- Crayola83%
- Fun Express5%
- JoyCat5%
- iCrayon4%
- Ooly2%
- FUAOIS2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Crayon 24
Crayola$3.884.5★5,418 rev
Glitter Crayon Set
Crayola$8.014.3★395 rev
Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+
Crayola$2.954.4★137 rev
![Crayola Special Effects Bulk Crayon Set (5 Pack) 24 Crayons for Kids Coloring Supplies for Arts & Crafts Glitter Pastel Bold & Bright Neon Metallic [Amazon Exclusive]](https://m.media-amazon.com/images/I/516zqu60YkL.jpg)
Crayola Special Effects Bulk Crayon Set (5 Pack) 24 Crayons for Kids Coloring Supplies for Arts & Crafts Glitter Pastel Bold & Bright Neon Metallic [Amazon Exclusive]
Crayola$18.784.7★547 rev
Crayola 16CT Multicolored Glitter Crayons
Crayola$8.334.5★730 rev
Newest
by launch date
Joycat 12 Colors Glitter Twist Crayons for Kids 3-in-1 Sparkling Watercolor Gel Crayons for Multi-Surface Painting on Glass Mirror Rock Washable Twist-Up Art Supplies Gift for Toddler Boy & Girl
JoyCat$11.6139 rev
FUAOIS Stocking Stuffers for Kids Teens 16 Rainbow Kids Drawing Pencils Art Supplies for Kid 4-12 Year Old
FUAOIS$4.20423 rev
12 Colors Rainbow Sparkle Metallic Watercolor Gel Crayons Glitter Twistable Crayons for Toddlers Non-Toxic Hands Cleand Washable Coloring Gifts for Boys and Girls
iCrayon$12.63198 rev
Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+
Crayola$2.95137 rev
Ooly Rainbow Sparkle Metallic Watercolor Gel Crayons Set of 12 Glitter Gel Markers for Kids and Toddlers Colorful Twistable Crayons for Drawing - Metallic
Ooly$16.70979 rev
Trending
90-day click momentumJoycat 12 Colors Glitter Twist Crayons for Kids 3-in-1 Sparkling Watercolor Gel Crayons for Multi-Surface Painting on Glass Mirror Rock Washable Twist-Up Art Supplies Gift for Toddler Boy & Girl
JoyCat$11.613.6★
Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+
Crayola$2.954.4★
Crayola Pearl Crayons (8)
Crayola$6.544.4★
Crayola Glitter Crayons 8 Count
Crayola$5.994.2★
Crayola Crayon 24
Crayola$3.884.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.Peak months: Apr, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“Such a fun set”
“they are an excellent addition to the crafts kit”
“Add a Little Sparkle”
“They are easy to hold and use”
“Good price”
“dont break very easily”
“My kids absolutely love these Pencils”
“they are very smooth”
“They do clean up pretty easily with water which is a plus”
What buyers complain about
“Color was dull”
“Falls apart easily”
“Cant see the glitter”
“these crayons are cheap”
“Not an assortment”
“And breaks apart fairly quickly”
“used”
“Leaves lots of build up that can fall off paper”
“can smear easily”
“does not show on page”