rainbow cardstock
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Price range
Okay$6.04–$20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay2,919.37avg incumbent reviews — the moat a new listing must climb
Market size
Okay$113K$113K/yr · 171K searches
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
48
Top-5 brand share
83%
Open market
13%
- Cricut57%
- Neenah9%
- TUXIYA8%
- Simetufy6%
- Joyberg4%
- Nitelemn4%
- Open — no brand owns it (5 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size
Cricut$13.234.8★966 rev
Cricut Value Cardstock Paper Neutrals Sampler - 80 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size
Cricut$11.314.8★966 rev
Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)
Cricut$17.045.0★14 rev
Simetufy Glitter Cardstock 40 Sheets in 20 Colors A4 Premium Cardstock for Cricut Crafts and DIY Projects Sparkly Paper for Card Making 250 GSM
Simetufy$11.934.8★1,743 rev
White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)
Joyberg$6.044.7★2,746 rev
Newest
by launch dateCricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)
Cricut$17.0414 rev
100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.68330 rev
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.69330 rev
44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook
TORC$7.4389 rev
100 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$15.62717 rev
Trending
90-day click momentumCricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)
Cricut$17.045.0★
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.694.6★
30 Pack Metallic Cardstock Paper Sheets 8 x 12 250gsm/92lb
Nitelemn$9.954.8★
Cricut Insert Cards R10 Create Depth-Filled Birthday Cards Thank You Cards Custom Greeting Cards at Home Compatible with Cricut Joy/Maker/Explore Machines Princess Sampler (42 ct)
Cricut$7.554.6★
44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook
TORC$7.434.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 5.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“GREAT QUALITY”
“Colors are very pretty”
“Good quality construction paper”
“Great deal”
“As advertised”
“The cardstock is sturdy without being overly thick”
“Good value, crisp printing”
“Beautiful colors, very vibrant and sturdy paper”
“Works great”
“good size”
What buyers complain about
“Dull color”
“To thick”
“Very cheap paper”
“Small size”
“Overall, very cheap and not worth the money”
“Does not print”
“not all colors look like it”
“its colored paper”
“Not as pictured”
“The glitter doesnt get everywhere”