raffia
Worth a lookShows low returns (1.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$5.99–$34.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good891.97avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.0%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$265K$265K/yr · 576K searches
Avg price
Okay$9.74avg listing price — sweet spot $15–$100
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
31
Top-5 brand share
62%
Open market
32%
- Sukh20%
- CREATRILL13%
- Rayon Crochet Raffia Yarn12%
- BEVTEE9%
- woric8%
- Giegxin6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sukh Natural Raffia Ribbon - 5PCS Raffia Straw for Florist Bouquets Decoration Twine Crafts Ribbon for Wrapping Christmas Birthday Halloween Easter Anniversary Florist Supplies
Sukh$8.394.4★1,501 rev
Creatrill 218 Yards Raffia Paper Craft Ribbon Packing Paper Twine 1/4 Inch by 218 Yards (Kraft)
CREATRILL$8.114.6★3,062 rev
BEVTEE 436 Yards Raffia Yarn for Crochet Packing Paper Twine 2 Rolls Kraft
BEVTEE$7.924.6★113 rev
Natural Cotton Rayon Raffia Yarn for Brown Crochet Summer Sun Hat Beach Bag Raffia Ribbon Crochet Straw Knit Yarns Knitting Craft Packing Twine Materials 280 Meters/306 Yards
Rayon Crochet Raffia Yarn$9.194.3★1,103 rev
woric Raffia Ribbon 262 Yards (787 Feet) Raffia Yarn Craft Ribbon for Lei Crochet Crafts Packing Paper Twine Gift Wrapping Tags Wedding Invitations Decorations
woric$6.944.8★68 rev
Newest
by launch date
Matte Rayon Raffia Ribbon 32 Colors Available 1/4 Inch x 100 Yards (300 Feet) for Crafts Home Decorations Gift Box Packing Wedding Decorations Florist Bouquet Christmas (Sage)
Generic$9.6814 rev
woric Raffia Ribbon 262 Yards (787 Feet) Raffia Yarn Craft Ribbon for Lei Crochet Crafts Packing Paper Twine Gift Wrapping Tags Wedding Invitations Decorations
woric$6.9468 rev
woric Colored Raffia Ribbon 394 Feet (132 Yards) Raffia Yarn Gift Craft Ribbon for Graduation Leis Bows Crochet Crafts Gift Wrapping Tags Bags Decorations
woric$8.0568 rev
BEVTEE 436 Yards Raffia Yarn for Crochet Packing Paper Twine 2 Rolls Kraft
BEVTEE$7.92113 rev
TONIFUL Raffia Paper Craft Ribbon 656 Feet Raffia Yarn for Gift Wrapping - Kraft Packing Paper Twine for Crochet Wrapping Gift DIY Crafts Tree Garlands Christmas & Holiday Party Decor(200m)
TONIFUL$6.9918 rev
Trending
90-day click momentumMatte Rayon Raffia Ribbon 32 Colors Available 1/4 Inch x 100 Yards (300 Feet) for Crafts Home Decorations Gift Box Packing Wedding Decorations Florist Bouquet Christmas (Sage)
Generic$9.684.0★
Troyarn Twisted Raffia Yarn for Crafting and Design Raffia for Creative Projects Soft Beach Bag Hat Hand Knitting Handbags Medium(4) 100% Polyester / 3.52 Oz(100g)/109 Yd (100m)(11825 - Dark Gray)
TROYARN$8.374.1★
Giegxin Natural Raffia Grass Skirts Tropical Luau Hula Skirt for Adults Women Men Hawaiian Party Costume Beach(Fresh Style 2 Pack)
Giegxin$18.703.6★
TONIFUL Raffia Paper Craft Ribbon 656 Feet Raffia Yarn for Gift Wrapping - Kraft Packing Paper Twine for Crochet Wrapping Gift DIY Crafts Tree Garlands Christmas & Holiday Party Decor(200m)
TONIFUL$6.994.6★
NICEEC 2 Skeins Soft Tape Yarn for Crocheting Craft Paper Yarn Easy Crochet Raffia Yarn Ribbon Yarn for DIY Craft Gift Wrapping Total Length 1.76oz2/109yds2-Caramel
NICEEC$9.724.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, easy to work with”
“As advertised”
“Good buy for the money”
“Sturdy and easy to use dispenser”
“Simple way to add a nice touch to wrapped presents”
“It comes in handy”
“Beautiful colors”
“Durable”
“Perfect for all of my crafting needs”
“Works great”
What buyers complain about
“it is cheap looking and ugly”
“much thinner than depicted or expected”
“the pieces are so short”
“Breaks easy”
“Not very strong at all”
“hard to use”
“I did notice a mild natural fiber smell at first”
“Not the cheapest”
“it was incredibly rough to work with”
“False advertising - it shows an image with a full grass skirt”