quilting frame
Skip itPrices mostly outside the sweet spot ($6.08–$645.61) — this niche doesn't clear our bar today.
Review moat
Great375.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good$102.72avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 6% kills the launch gate
Market size
Okay$267K$267K/yr · 148K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Price range
Bad$6.08–$645.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
45
Top-5 brand share
85%
Open market
12%
- Frank A. Edmunds Co.32%
- Dritz29%
- The Grace Company15%
- BEN YEDD5%
- Bohin4%
- DutchCrafters3%
- Open — no brand owns it (11 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dritz Quilters Floor Frame Adjustable White
Dritz$104.844.4★753 rev
Dritz 3128 Quilt-N-Go Quilters Lap Frame 14 x 14-Inch White
Dritz$14.414.4★363 rev
Frank A. Edmunds 5850 Adjustable Lap & Table Stand with Scroll Frame 8.5 X 24
Frank A. Edmunds Co.$33.923.6★2,039 rev
EDMUNDS Frank A. Edmunds American Legacy Full Size Quilt Frame 5560-G
Frank A. Edmunds Co.$167.984.0★726 rev
Cutie Breeze Table Top Hoop Quilting Frame | Beginner Frame for Domestic Machines | Portable Quilting Table Hoop Frame and Quilting Supplies
The Grace Company$543.004.4★183 rev
Newest
by launch date
Table Top Hoop Quilting Frames | Hoop Quilting Frames for Domestic Machines (Hummingbird)
The Grace Company$243.96183 rev
Large Beech Wood Embroidery Scroll Frame 2-Part Adjustable Holder for Cross Stitch Tapestry Quilting Sewing Needlepoint Projects
ziqianhard$28.50418 rev
Table Top Hoop Quilting Frames | Hoop Quilting Frames for Domestic Machines (Mini Quilter Beginner Hoop Quilting Frame)
The Grace Company$283.63183 rev
BEN YEDD Quilters Floor Frame Large Embroidery Frame workbenches Patchwork Embroidery Cross Stitch Support Brackets PVC Pipe Racks
BEN YEDD$60.8665 rev
CroBlissful 3 Pcs Large Embroidery&Quilting Wooden Hoop No Slip Kit 12/14/16 Inch Round Large Embroidery Hoop for Quilting Cross Stitch DIY Floss Starter of Sewing Art Kits Crafts
CroBlissful$28.0637 rev
Trending
90-day click momentum
Sherbo 3 Pieces Beech Wood Embroidery Hoops Set By 4 Inch to 6 Inch Circle Hoop Ring Cross Stitch Cotton for DIY Embroidery Floss Starter of Sewing Art Kits Crafts
S SHERBO$13.874.5★
Dritz 3201 Plastic No-Slip Quilting Hoop 10-Inch
Dritz$24.234.6★
Square Embroidery Hoop 17 inch Cross Stitch Frame Large Embroidery Hoop Plastic Embroidery Frame Clip Quilting Frames for Hand Quilting Cross Stitching Needlepoint Silk-Painting Sewing
metulip$15.604.0★
DutchCrafters Solid Oak Wood 22 Inch Round Extra Large Tilting Quilt Hoop with Stand Quilting Frame for Hand Quilting - Amish Made in America (Michaels Cherry)
DutchCrafters$416.044.8★
Table Top Hoop Quilting Frames | Hoop Quilting Frames for Domestic Machines (Hummingbird)
The Grace Company$243.964.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality hoops”
“Easy to use”
“Easy to setup”
“Really liked the size of the frame”
“worth the money”
“Great size frame”
“This is a perfect size for a large counted cross stitch project”
“Although simple, it seems sturdy, assembly was easy”
“Wood quality is great”
“Excellent quality Quilting hoop”
What buyers complain about
“fit poorly together”
“it easily broke in half”
“not as good as expected”
“Difficult to use”
“Very flimsy”
“Assembly instructions useless”
“Real wood, poorly made”
“didn't want to slide in very well”
“This frame is cheap”
“it is all plastic”