quilling paper
Skip itSoft demand (-15.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$17.48avg listing price — sweet spot $15–$100
Price range
Great$5.22–$46.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good877.28avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$105K$105K/yr · 124K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
16
Top-5 brand share
85%
Open market
12%
- JUYA39%
- Phinus14%
- IMISNO13%
- Zorfeter11%
- QTLCOHD8%
- YURROAD3%
- Open — no brand owns it (7 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JUYA Multi-Color Paper Quilling Strips Set 60 Colors 10 Packs 54cm Length Paper Width 3mm (0.12 in)
JUYA$14.554.8★1,234 rev
Phinus 2060 Sheets Origami Paper 27 Assortment Colors Double Sided Star Paper Strips 8.5 x 0.4 Inch Lucky Origami Star Paper Strips for DIY Hand Art Crafts
Phinus$5.224.6★1,497 rev
IMISNO Paper Quilling Strips Set 1040 Strips 26 Colors (3/5/7/10mmx38cm Pack of 4 Sets)
IMISNO$11.104.7★1,781 rev
Zorfeter 9 Sets Multi-Color Quilling Paper Strips Kits 900 Strips 42 Colors 3mm Width 15 Length
Zorfeter$9.074.7★190 rev
JUYA Paper Quilling Kits with 30 Colors 600 Strips and 8 Tools (Paper Width:3mm Blue Tools)
JUYA$15.234.7★2,359 rev
Newest
by launch date
SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 5mm (0.20 in)
SHRJ$9.301 rev
SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 3mm (0.12 in)
SHRJ$9.241 rev
35 Pack Multi-Color Paper Quilling Strips Set 4200 Strips 35 Colors Width 5mm Length 54cm Quilling Art Strip for DIY Craft
Afgaogw$23.901 rev
900 Pcs Quilling Papers Kits 42 Colors 900 Strips Origami Paper Quilling Strip Paper for Picture Frames Decorating Cards DIY Craft 5mm x 39cm
Wahijihe$8.932 rev
Phinus 2060 Sheets Origami Paper 27 Assortment Colors Double Sided Star Paper Strips 8.5 x 0.4 Inch Lucky Origami Star Paper Strips for DIY Hand Art Crafts
Phinus$5.221,497 rev
Trending
90-day click momentumSHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 5mm (0.20 in)
SHRJ$9.304.0★
SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 3mm (0.12 in)
SHRJ$9.244.0★
35 Pack Multi-Color Paper Quilling Strips Set 4200 Strips 35 Colors Width 5mm Length 54cm Quilling Art Strip for DIY Craft
Afgaogw$23.905.0★
JUYA Multi-Color Paper Quilling Strips Set 60 Colors 10 Packs 54cm Length Paper Width 5mm (0.20 in)
JUYA$17.474.8★
Paper Quilling Strips with 26 Colors 2080 Strips Quilling Tools and Supplies
IMISNO$15.844.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome star paper”
“Great variety of colors”
“Good quality quilling strips with many vibrant colors”
“Easy to use”
“As described”
“Fair price”
“Great fidget activity”
“great assortment of colors, good quality paper, and arrived fast”
“Its the right size”
“Sooooo much stuff in one container”
What buyers complain about
“Not Oragmi quality paper”
“Paper is not thick enough”
“Instructions are not in English”
“Although these are shorter than I realized”
“Will not buy again due quality and width”
“Wish there were no black/brown”
“Thin”
“not durable at all”
“it certainly isnt easy”
“it sucks all the moisture out of my skin when i use it”