quilling kit
Skip itSoft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$20.85avg listing price — sweet spot $15–$100
Price range
Great$5.22–$48.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good982.3avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$181K$181K/yr · 326K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
16
Top-5 brand share
83%
Open market
13%
- JUYA27%
- YURROAD18%
- MY CREATIVE CAMP15%
- WEBEEDY13%
- TUPARKA11%
- yuntop3%
- Open — no brand owns it (7 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JUYA Paper Quilling Kits with 30 Colors 600 Strips and 8 Tools (Paper Width:3mm Blue Tools)
JUYA$15.234.7★2,359 rev
MY CREATIVE CAMP Beginners Quilling Kit for Kids and Adults DIY Craft Kit for Kids and Adults Paper Quilling Kit for Beginners with Tools Instructions & Storage Box Makes 10+ Fun Projects
MY CREATIVE CAMP$28.794.7★478 rev
All-in-One Paper Quilling Kit 1860pcs 3mm/5mm/10mm Quilling Paper Strips with Electric Quilling Pen/Crimper/Comb Board Complete Set for Beginners to Advanced Users DIY Crafts & Classroom Teaching
YURROAD$46.634.6★1,252 rev
TUPARKA 19 Pcs Paper Quilling Kits 45 Colors 900 Strips Quilling Art Paper DIY Craft
TUPARKA$15.374.5★1,195 rev
Paper Quilling Kit for Beginners & Adults 1860 Paper Strips in 3 Sizes Complete Quilling Tools Set with Electric Pen Template Board for Cards Scrapbooking Wall Art DIY Gifts & Family Crafts
YURROAD$32.724.7★373 rev
Newest
by launch date
MY CREATIVE CAMP Paper Quilling Kit for Beginners DIY Craft Kit for Kids Teens & Adults with Tools Instructions & Storage Creative Art Projects & Wall Dcor (Cherry Blossom Kit)
MY CREATIVE CAMP$29.62478 rev
Quilling Cards handmade card quilled cards with Dedicated Paper quilling birthday cards for women or all occasions: Mothers day Greeting card Birthday... daisy bouquet (Flowers with dragonfly)
SaigonWillingCraft$11.8925 rev
WEBEEDY 20 Sets Paper Quilling Kit for Adults Beginners Spring Animal Flower Greeting Cards Making Kit with Instruction Tutorial Handmade Bee Butterfly Dragonfly Quilling Card for Friends Families
WEBEEDY$17.1115 rev
WEBEEDY Paper Quilling Kit 20 Sets DIY Sea Animals Paper Quilling Kit with Paper Quilling Strips Supplies Ocean Greeting Card Making Kits for Beginners DIY Handmade Crafts Home Room Wall Decor Gift
WEBEEDY$13.8225 rev
WEBEEDY 20 Sets Paper Quilling Kits for Beginners DIY Lovely Animal Quilling Card Making Kits with 36 Colors Strips 20 Cards Paper Quilling Tools and Supplies Home Room Wall Art Decor Creative Gift
WEBEEDY$17.5441 rev
Trending
90-day click momentumMY CREATIVE CAMP Paper Quilling Kit for Beginners DIY Craft Kit for Kids Teens & Adults with Tools Instructions & Storage Creative Art Projects & Wall Dcor (Cherry Blossom Kit)
MY CREATIVE CAMP$29.624.7★
Quilling Cards handmade card quilled cards with Dedicated Paper quilling birthday cards for women or all occasions: Mothers day Greeting card Birthday... daisy bouquet (Flowers with dragonfly)
SaigonWillingCraft$11.894.7★
WEBEEDY 20 Sets Paper Quilling Kit for Adults Beginners Spring Animal Flower Greeting Cards Making Kit with Instruction Tutorial Handmade Bee Butterfly Dragonfly Quilling Card for Friends Families
WEBEEDY$17.113.3★
MDLUU Paper Quilling Kit with 1860 Strips and Quilling Tools and Storage Box Paper Quilling Craft Great for DIY Learning Class Home Decoration Birthday Gift
MDLUU$38.794.7★
Phinus 2060 Sheets Origami Paper 27 Assortment Colors Double Sided Star Paper Strips 8.5 x 0.4 Inch Lucky Origami Star Paper Strips for DIY Hand Art Crafts
Phinus$5.224.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome star paper”
“easy to use”
“The paper quality is excellent”
“Great variety of colors”
“All you need”
“Fun for any age”
“Great deal”
“The instructions are simple”
“Great kit that is very giftable”
“Its the right size”
What buyers complain about
“Not Oragmi quality paper”
“Instructions are horrible”
“Poor quality”
“Paper is not thick enough”
“It's a little pricey for what I received”
“Only a few have ripped so far”
“the size is small”
“missing glue”
“Wish there were no black/brown”
“it certainly isnt easy”