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purple yarn

Skip it49/100

a small market ($147K/yr) — purple yarn doesn't clear our bar today.

Market/yr

$147K

Growth (1y)

+288.4%

Products

21

Brands

7

was 11 a year ago

Sellers

58

Price range

$4.55–$27.81

Returns

0.9%

Rating

4.6★

49/100

Skip it

Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
7
×0.30
Growth
84
×0.30
Competition
47
×0.20
Quality gap
27
×0.10
Returns
93
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +288.4% year over year.
11K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Feb, Jun · busiest ÷ quietest = 2.0×

Competition

89%Red Heart
  • Red Heart89%
  • KECHE2%
  • Mooaske2%
  • Cozyful2%
  • Caron1%
  • Lpalats1%
  • Other (1 brands)1%

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them. 7 brands and 58 sellers compete here.

Brands

7 falling

was 11 a year ago

Sellers

58

Top 5 brand share

97%

#ProductBrandPriceRatingReviewsClick shareTrend
1Red Heart$5.404.8★62524%rising
2Red Heart$5.104.7★32,22812%rising
3Red Heart$8.334.7★32,2289%rising
7Red Heart$4.554.7★32,2285%rising
8Red Heart$6.214.7★32,2284%rising
11Red Heart$7.624.7★32,9583%rising
15Red Heart$14.234.7★41,2812%flat

Product shelf

All 21 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“the color is vibrant”

Soft Feel17%

“It's very soft”

Quality-Overall11%

“its always true to the color description with good quality”

Ease Of Use5%

“Easy to work with”

Value For Money5%

“Well worth the price”

Thickness4%

“This yawn is soft and thick”

Upholstery/Fabric Quality4%

“Beautiful colored yarn”

Advertised Vs Actual Product3%

“As advertised”

Durability3%

“doesnt typically break”

Material Quality3%

“Great quality yarn”

What buyers complain about

Size-Overall12%

“they just looked short”

Color11%

“It looks darker in person”

Advertised Vs Actual Product11%

“FALSE ADVERTISING”

Quality-Overall7%

“I expect a properly made”

Thickness6%

“It's very thick”

Material Quality4%

“Not happy with the quality of the yarn”

Smell3%

“It was very hard to get the smell out of it”

Durability3%

“one strand of yarn fell apart”

Hard Feel2%

“not soft”

Ease Of Use2%

“Difficult to use”

Top return reasons

  • Color40%
  • Advertised Vs Actual Product16%
  • Display Colors9%
  • Size-Overall6%
  • Material Quality5%
  • Value For Money5%
  • Thin5%
  • Thickness2%
  • Scratch Resistance2%
  • Hard Feel2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.