purple glitter
Skip itPrices mostly outside the sweet spot ($4.79–$12.61) — this niche doesn't clear our bar today.
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 6% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,830.96avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.54avg listing price — sweet spot $15–$100
Market size
Bad$35K$35K/yr · 72K searches
Price range
Bad$4.79–$12.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
14
Top-5 brand share
86%
Open market
10%
- LEOBRO35%
- Renfio31%
- MEICOLY9%
- WOOGLITTER7%
- HTVRONT5%
- TORC4%
- Open — no brand owns it (7 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEOBRO Purple Glitter 150g/5.29oz Purple Fine Glitter Craft Glitter for Resin Crafts Tumbler DIY Party Decorations
LEOBRO$9.734.8★2,127 rev
Renfio Holographic Ultra Fine Glitter Powder Metallic Resin Glitter 2.11 Oz (60g) PET Flakes Crafts Sequins 1/128 0.008 0.2mm Epoxy Chips Flakes for Tumblers Slime Roses - Laser Light Purple
Renfio$5.704.7★5,447 rev
LEOBRO Purple Glitter 160g/5.64oz Holographic Chunky Glitter for Crafts Resin Nail Body Tumblers Party Decorations
LEOBRO$9.544.7★1,880 rev
Renfio Purple Glitter 2.11 Oz/60g Fine Glitter Glitter for Crafts 1/128 Halloween Glitter PET Flake Crafts Sequins Epoxy Chips Flakes for Halloween Decorations Resin Roses Bats - Violet
Renfio$5.664.8★420 rev
LEOBRO Purple Glitter 100g / 3.5 oz Holographic Fine Glitter for Crafts Resin DIY Jewelry Keychains Flowers Party Decorations Holographic Light Purple
LEOBRO$6.344.6★917 rev
Newest
by launch date
Renfio Holographic Chunky Glitter 1.76oz/50g Laser Light Purple Glitter for Snowglobe Tumbler Purple PET Flake Mixed Fine Powder for Snowglobe Tumbler Craft Epoxy Resin Festival Decor Nail Slime
Renfio$6.3653 rev
Renfio Purple Chunky Glitter 1.76oz/50g Eggplant Purple Glitter for Snowglobe Tumbler PET Flake Mixed Fine Powder for Snowglobe Tumbler Craft Resin Festival Decor Nail Slime Halloween
Renfio$5.9053 rev
MEICOLY Light Purple Hair Glitter Stick for Women Mardi Gras Face Glitter Stick Spirit Week Wear Halloween Sparkle Chunky Glitter Makeup Waterproof Body Glitter for Party Rave Festival
MEICOLY$8.95785 rev
Go Ho Light Purple Face Body Glitter - Party Flash Festival Rave Outfits for Women&Kids Holographic Glitter Face Paint Halloween Mermaid Fairy Makeup Chunky Sequins Gel Rave Pride Accessories
Go Ho$7.242,659 rev
MEICOLY Purple Hair Glitter Kids Makeup Holographic Halloween Sparkly Face Glitter Self-Adhesive Mermaid Sequins Face Body Glitter Chunky Glitter for Festival Rave Accessories Costume Outfits
MEICOLY$7.787,591 rev
Trending
90-day click momentum
Snorbla Purple Holographic Chunky Glitter 150G/5.29OZ Large Capacity Glitter for Resin Crafts Nail Art Body Face Hair Makeup DIY Decorations (Laser Purple)
Snorbla$9.905.0★
Renfio Purple Chunky Glitter 1.76oz/50g Eggplant Purple Glitter for Snowglobe Tumbler PET Flake Mixed Fine Powder for Snowglobe Tumbler Craft Resin Festival Decor Nail Slime Halloween
Renfio$5.905.0★
Renfio Holographic Chunky Glitter 1.76oz/50g Laser Light Purple Glitter for Snowglobe Tumbler Purple PET Flake Mixed Fine Powder for Snowglobe Tumbler Craft Epoxy Resin Festival Decor Nail Slime
Renfio$6.365.0★
MEICOLY Light Purple Hair Glitter Stick for Women Mardi Gras Face Glitter Stick Spirit Week Wear Halloween Sparkle Chunky Glitter Makeup Waterproof Body Glitter for Party Rave Festival
MEICOLY$8.954.2★
Go Ho Light Purple Face Body Glitter - Party Flash Festival Rave Outfits for Women&Kids Holographic Glitter Face Paint Halloween Mermaid Fairy Makeup Chunky Sequins Gel Rave Pride Accessories
Go Ho$7.244.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute color”
“A nice, pretty purple with plenty of shimmer”
“Well spent money”
“Great Product”
“Works perfectly”
“Pretty & lasts long in hair and on face”
“Perfect for hair”
“Its chunky, sparkly, and absolutely gorgeous”
“Dries fairly quickly”
“It was super easy to apply”
What buyers complain about
“Pink not deep purple”
“Very tiny”
“when I would strike over the first strike to make it thicker it would come off”
“One of these arrived slightly opened so the gel substance had dried out”
“Very sticky”
“not the color it shows in photos”
“mostly uncomfortable and not exactly what I was going for”
“This is absolutely not worth it for the price”