purple feathers
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$4.85–$64.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good880.02avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Bad7.0%return rate — above 6% kills the launch gate
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 55K searches
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
32
Top-5 brand share
49%
Open market
44%
- Soarer12%
- Ballinger12%
- Holmgren9%
- LWINGFLYER9%
- THARAHT7%
- SOGUGOM7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 57 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100pcs Pheasant Feathers 2-3 Inches Fluffy Spotted Plumage Feather for Dream Catcher Crafts Sewing Clothing Decoration (Purple)
LWINGFLYER$7.424.4★350 rev
Ballinger Purple Ostrich Feathers Bulk - 24Pcs 10-12inch Feathers for Vase Party Centerpieces Mardi Gras and Home Decor
Ballinger$14.124.4★4,539 rev
Happy Feather 100PCS Saddle Hackle Rooster Feather for Crafts 5-7 inch Natural Pheasant Neck Feathers DIY Pendant Earrings Dream Catcher-Purple
Happy Feather$7.884.4★1,492 rev
NEWONG 30pcs Purple Ostrich Feathers Natural Bulk 9-12inch(23-30cm) Vase Craft Wedding Home Party Centerpieces Christmas Day Decoration
NEWONG$13.834.3★1,273 rev
Soarer Purple Feathers for Crafts - 300pcs 3-5inch Craft Feathers Bulk for Wedding Home Party Dream Catcher Supplies and DIY Crafts(Purple)
Soarer$6.824.5★2,597 rev
Newest
by launch date
THARAHT Craft Rooster Feathers 300pcs 3-5inch for Kindergarten DIY Crafts Wedding Home Party Dream Catcher Supplies Decorations Feathers Purple
THARAHT$6.10143 rev
Natural Purple Rooster Tail Feathers 55pcs 12-14inch 30-35cm Bulk Long Rooster Feathers for DIY Crafts Costume and Halloween Party Performances Decoration (Purple 12-14in)
XKTEI$9.8447 rev
Lyrow 12 Set Ostrich Feathers Bulk Plumes 10-12Inch(25-30cm) Include 12 Pcs Natural Feathers for Vase 12 Iron Wire and Tape for DIY Crafts Wedding Masquerade Party Centerpiece Decoration(Purple)
Lyrow$9.83115 rev
SOGUGOM Purple Bulk Feather Boas - 35g 2 Yards Boa Feathers for Mardi Gras Party Wedding Concert Costume and Home Decoration(Purple)
SOGUGOM$7.10636 rev
THARAHT Purple Ostrich Feathers 12pcs Natural Bulk 8-10Inch 20cm-25cm for Crafts Wedding Party Centerpieces Halloween and Home Decoration Feather
THARAHT$6.431,886 rev
Trending
90-day click momentum
Juinte 6 Pcs Wedding Feather Boa 2.19 yd Turkey Chandelle Feather Boas Bulk Outfit Party Decors for Women Men Costumes(Purple)
Juinte$23.202.5★
THARAHT Craft Rooster Feathers 300pcs 3-5inch for Kindergarten DIY Crafts Wedding Home Party Dream Catcher Supplies Decorations Feathers Purple
THARAHT$6.104.4★
MAOFENG Chandelle Turkey Feather Boa 1.64 Yards 30g for Halloween Dancing Wedding Party DIY Craft Costume Decoration Feather Boa Light Purple
MAOFENG$6.783.4★
SOGUGOM Purple Bulk Feather Boas - 35g 2 Yards Boa Feathers for Mardi Gras Party Wedding Concert Costume and Home Decoration(Purple)
SOGUGOM$7.103.7★
SOGUGOM Purple Bulk Feather Boas - 50g 2 Yards Boa Feathers for Mardi Gras Party Wedding Concert Costume and Home Decoration(Purple)
SOGUGOM$8.853.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The color was bright”
“Nice quality and color for these feathers”
“They were easy to assemble”
“they were cheap”
“Soft”
“great quantity”
“perfect, great size”
“gets so excited when we pull a new one out of the bag”
“My Cat LOVES These”
“As described”
What buyers complain about
“Nooooooooo, Not true to size”
“everything is expensive now”
“Not as described”
“Smells terrible and falls apart”
“The colors did not match”
“flimsier than I expected”