purple construction paper
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Review moat
Good1,082.64avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.60avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 29K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad$3.29–$16.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
62
Top-5 brand share
98%
Open market
0%
- Prang59%
- Tru-Ray23%
- Colorations10%
- TUXIYA4%
- Magecubiku3%
- WEKOOSE2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prang Medium Weight Construction Paper 9 x 12 Inches Violet Pack of 100
Prang$5.054.7★436 rev
Prang (Formerly SunWorks) Construction Paper Violet 9 x 12 50 Sheets
Prang$3.294.7★5,462 rev
Tru-Ray Construction Paper 50% Recycled 9 x 12 Purple Pack Of 50
Tru-Ray$3.374.7★252 rev
Colorations 9 x 12 Mediumweight Violet Construction Paper - 500 sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper
Colorations$16.264.7★418 rev
Pacon Tru-Ray Heavyweight Construction Paper Violet 9 x 12 50 Sheets
Tru-Ray$5.214.6★121 rev
Newest
by launch date
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Purple Shades of 180GSM/65LB Construction Paper Purple Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$14.86141 rev
Construction Paper 8.5x11 in 70 Sheets Set of 7 Colors 178GSM/65LB Heavyweight Construction Paper Crafts Arts School Classroom Art Supplies Assorted Colors Bulk Paper
Magecubiku$16.0797 rev
Purple Colored Cardstock Art Kraft Cover Stock Paper 65lb/175GSM for Card Construction Making Scrapbooking Printing Quilling and Crafts DIY 4 Shades 40 Sheets 10 Sheet Each Color
WEKOOSE$9.93180 rev
Colorations 9 x 12 Mediumweight Violet Construction Paper - 500 sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper
Colorations$16.26418 rev
Colorations 9 x 12 Mediumweight Violet Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$7.90418 rev
Trending
90-day click momentum100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Purple Shades of 180GSM/65LB Construction Paper Purple Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$14.864.8★
Construction Paper 8.5x11 in 70 Sheets Set of 7 Colors 178GSM/65LB Heavyweight Construction Paper Crafts Arts School Classroom Art Supplies Assorted Colors Bulk Paper
Magecubiku$16.074.6★
Colorations 9 x 12 Mediumweight Violet Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$7.904.7★
Tru-Ray Heavyweight Construction Paper Magenta 9 x 12 50 Sheets (103000)
Tru-Ray$5.114.7★
Pacon Tru-Ray Heavyweight Construction Paper Violet 9 x 12 50 Sheets
Tru-Ray$5.214.6★
Demand
Weekly Amazon search volume, last 46 weeks — -14.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“vibrant colors”
“Very sturdy cardstock with rich, vibrant colors”
“Its a good weight too”
“sturdy have ordered more than once”
“Great paper great color nice thickness”