purple cardstock
Worth a lookShows searches that convert (10.1% search→purchase), but a small market ($68K/yr) keeps it on the watch list.
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 6% kills the launch gate
Review moat
Good502.23avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Okay$5.96–$22.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.58avg listing price — sweet spot $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 63K searches
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
73
Top-5 brand share
66%
Open market
29%
- FLIPPED26%
- Astrobrights13%
- Neenah13%
- Goefun7%
- WEKOOSE7%
- Uncle Paul5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cardstock 8.5 x 11 65Lb Cover Card Stock Purple 180gsm Cover Cardstock for Printer Copy Card Stock Paper for Printing Invitations Gift tags Christmas Card (Purple 40 Sheets)
FLIPPED$5.974.8★306 rev
Astrobrights Color Cardstock 65 lb Cover Weight 8.5 x 11 Planetary Purple 250/Pack
Neenah$15.654.7★173 rev
Astrobrights Mega Collection Colored Cardstock Bright Purple 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91697)
Astrobrights$19.304.7★336 rev
Purple Colored Cardstock Art Kraft Cover Stock Paper 65lb/175GSM for Card Construction Making Scrapbooking Printing Quilling and Crafts DIY 4 Shades 40 Sheets 10 Sheet Each Color
WEKOOSE$9.934.8★180 rev
Astrobrights Mega Collection Colored Cardstock Ultra Purple 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91696)
Astrobrights$19.554.8★603 rev
Newest
by launch date
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Purple Shades of 180GSM/65LB Construction Paper Purple Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$14.86141 rev
Dark Purple Cardstock Paper 8.5 x 11 40 Sheets Purple Cardstock Printer Paper 8.5x11 Lavender Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Party Decorations
Aidunmis$8.84470 rev
Purple Cardstock 8.5 x 11 Purple Paper Colored Cardstock Paper 40 Sheets Light Purple Card Stock for Party Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office Printing
Vishoitty$7.50339 rev
40 Sheets Purple Cardstock Paper 8.5 x 11 Light Purple Cardstock Printer Paper 8.5x11 Lavender Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Party Decorations
Aidunmis$8.71470 rev
25 Sheets 5 Purple Colors Cardstock Paper 8.5 X 11 Doubled-sided Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Scrapbooking DIY Cards Making Party Decor Printer UAP13MXPR25
Uncle Paul$7.171,439 rev
Trending
90-day click momentum100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Purple Shades of 180GSM/65LB Construction Paper Purple Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$14.864.8★
Dark Purple Cardstock Paper 8.5 x 11 40 Sheets Purple Cardstock Printer Paper 8.5x11 Lavender Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Party Decorations
Aidunmis$8.844.6★
40 Sheets Cardstock 8.5x11 65lb Dark Purple Card Stock Construction Paper 180gsm Thick Printer Paper for Printing Painting Card Making Kids School Supplies Party Decorations
Glyanlee$7.774.7★
Purple Cardstock 8.5 x 11 Purple Paper Colored Cardstock Paper 40 Sheets Light Purple Card Stock for Party Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office Printing
Vishoitty$7.504.7★
40 Sheets Purple Cardstock Paper 8.5 x 11 Light Purple Cardstock Printer Paper 8.5x11 Lavender Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Party Decorations
Aidunmis$8.714.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.Peak months: May, Aug · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“vibrant colors”
“Quality”
“They were sturdy”
“works well for what I used it for”
“Very sturdy cardstock with rich, vibrant colors”
“Nice sturdy cardstock for the price”
“Quality cardstock that I made many cards with”
“Just as described”
“Great paper great color nice thickness”
“Works well in inkjet printer”
What buyers complain about
“Very dull/faded color”
“not even tone to paper”
“This is a thick cardstock construction paper”
“not even tone to paper”
“Did not work for what I needed”
“I should have known that the color we see on our computer screen is rarely as it is in real life”
“Expensive for so few sheets”
“It is lighter in shade than you'd expect”