pumpkin napkins
Worth a lookShows a thin review moat (59 avg reviews), but a small market ($14K/yr) keeps it on the watch list.
Review moat
Incredible59.13avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+160.2%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 6% kills the launch gate
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$3.79–$15.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$14K$14K/yr · 154K searches
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
26
Top-5 brand share
64%
Open market
32%
- Generic19%
- IHR Ideal Home Range13%
- Boston International11%
- PENTA ANGEL10%
- Tenceur10%
- JarThenaAMCS5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Styles Assorted Fall Napkins for Decoupage Variety Pack of Bunny Butterfly Fall Paper Napkins Decorative Paper for Decoupage Assortment Pack Pretty Fall Leaves Napkins for Decoupage Gorgeous 6.5
Generic$13.354.6★321 rev
Penta Angel Floral Napkins for Decoupage 20Pcs Assorted Decorative Flower Cocktail Paper Napkins for Art Craft DIY Birthday Wedding Spring Tea Party Decoration (Fall)
PENTA ANGEL$6.214.1★34 rev
Tenceur 48 Pack 12 Styles Vintage Fall Decoupage Napkins Autumn Harvest Pumpkin Highland Cow Decorative Cocktail Napkin Rustic Tissue Paper for Crafts Thanksgiving DIY Art Project Home Decor 13 inch
Tenceur$13.144.6★40 rev
WRAPAHOLIC 50Pcs Fall Paper Napkins - 3-Ply Autumn Fallen Leaves Disposable Cocktail Napkins for Autumn Thanksgiving Party Supplies Tableware - 5 x 5 In
WRAPAHOLIC$8.114.8★5 rev
IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Sunflowers 20-Count
Boston International$6.334.6★93 rev
Newest
by launch dateTenceur 48 Pack 12 Styles Vintage Fall Decoupage Napkins Autumn Harvest Pumpkin Highland Cow Decorative Cocktail Napkin Rustic Tissue Paper for Crafts Thanksgiving DIY Art Project Home Decor 13 inch
Tenceur$13.1440 rev
Tenceur 48 Pack 12 Styles Vintage Botanical Decoupage Napkins Mushroom Fall Floral Woodland Forest Printed Tissue Paper Cocktail Napkin for Craft Furniture DIY Art Project Collage Home Decor 13 inch
Tenceur$13.7040 rev
50 Pcs Fall Pumpkin Leaves Paper Napkins Set 13x13 Inches Unfolded Disposable Autumn Harvest Cocktail Napkins for Thanksgiving Friendsgiving and Fall Party Table Decorations
Tedercle$8.8415 rev
48Pcs Fall Pumpkin Paper Napkin Fall Party Decorations Autumn Thanksgiving Party Napkin Black and White Buffalo Plaid Pumpkin Table Decorations for Autumn Birthday Wedding Thanksgiving Harvest
HAKOTI$8.397 rev
Whaline 40 Pcs Fall Thanksgiving Guest Napkins Blue Pumpkin Disposable Paper Napkin Chinoiserie Toile Dinner Hand Napkin Towel for Autumn Home Party Kitchen Bathroom Supplies Table Decor
Whaline$10.4740 rev
Trending
90-day click momentumTenceur 48 Pack 12 Styles Vintage Botanical Decoupage Napkins Mushroom Fall Floral Woodland Forest Printed Tissue Paper Cocktail Napkin for Craft Furniture DIY Art Project Collage Home Decor 13 inch
Tenceur$13.704.6★
Tenceur 48 Pack 12 Styles Vintage Fall Decoupage Napkins Autumn Harvest Pumpkin Highland Cow Decorative Cocktail Napkin Rustic Tissue Paper for Crafts Thanksgiving DIY Art Project Home Decor 13 inch
Tenceur$13.144.6★
IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Autumn Leaves Pumpkins Please 20-Count
IHR Ideal Home Range$3.794.7★
Penta Angel Floral Napkins for Decoupage 20Pcs Assorted Decorative Flower Cocktail Paper Napkins for Art Craft DIY Birthday Wedding Spring Tea Party Decoration (Fall)
PENTA ANGEL$6.214.1★
WRAPAHOLIC 50Pcs Fall Paper Napkins - 3-Ply Autumn Fallen Leaves Disposable Cocktail Napkins for Autumn Thanksgiving Party Supplies Tableware - 5 x 5 In
WRAPAHOLIC$8.114.8★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +160.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 105.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are really nice”
“Just what I was looking for - wonderful designs”
“Beautiful napkins”
“Beautiful patterns”
“high quality material”
“Fun for Fall”
What buyers complain about
“Color is not nearly as vibrant as pictured”
“Small images”
“Cheap”
“Small images”