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project bags for quilting

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Soft demand (-26.8% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 12Conversion 39Competition 74Returns 75Price range 82Avg price 77Brand share 65Review moat 69Quality gap 19

Price range

Great$5.74–$60.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.63

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 6% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good755.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$110K

$110K/yr · 226K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-26.8%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 flat

Sellers

27

Top-5 brand share

66%

Open market

31%

  • Tamaki22%
  • Ahdoma15%
  • Sabary15%
  • JARLINK10%
  • pendancy5%
  • Valtiner3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$11K15%$17K20%$22K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 31 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — -26.8% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 6.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“Perfect size for travel”

Quality-Overall11%

“Excellent product”

Document Organizing/Classification9%

“Great Organizers”

Durability7%

“The material feels durable”

Storage Capacity6%

“Excellent storage alternative”

Portability6%

“Easy portability”

Strength5%

“This bags work well because they are sturdy”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use4%

“Super easy to use”

Stitch/Finish/Polish4%

“with stitching that is consistent along the seams”

What buyers complain about

Quality-Overall12%

“Theyre kind of cheap quality”

Size-Overall11%

“Not 12.5”

Zipper Quality10%

“broken zippers”

Strength10%

“Very flimsy”

Durability7%

“I'd imagine the rest will continue to break”

Material Quality6%

“These bags are solid material, not mesh”

Color3%

“I would buy them again...just wish they came in bright, crayon colors”

Stitch/Finish/Polish3%

“Weak seam”

Paper Quality2%

“The papers are about 1.5 inches too long”

Advertised Vs Actual Product1%

“Not what it says at all”

Top return reasons

Size-Overall58%
Material Quality10%
Quality-Overall6%
Value For Money5%
Zipper Quality5%
Advertised Vs Actual Product4%
Color2%
Thin2%
Smell1%
Strength1%