printable permanent vinyl
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.67avg listing price — sweet spot $15–$100
Price range
Good$6.21–$33.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,192.05avg incumbent reviews — the moat a new listing must climb
Market size
Okay$148K$148K/yr · 118K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
13
Top-5 brand share
94%
Open market
4%
- Cricut65%
- JOYEZA19%
- RowinsyDD3%
- QYH3%
- HTVRONT3%
- AgoDeo3%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Waterproof Sticker Paper (20 White Sheets 8.5x11) Printable Stickers For Inkjet Printer - Works with Joy Xtra Explore & Maker Machines
Cricut$17.654.6★416 rev
JOYEZA Premium Printable Vinyl Sticker Paper for Inkjet Printer - 25 Sheets Matte White Waterproof Dries Quickly Vivid Colors Holds Ink well- Tear Resistant - Inkjet & Laser Printer
JOYEZA$13.294.5★18,398 rev
Cricut Vinyl Sticker Paper (50 White Sheets 8.5x11) Printable Stickers for Inket Printer - Compatible with Cricut Maker Explore & Joy Xtra Machines
Cricut$33.204.3★205 rev
Cricut Vinyl Sticker Paper (25 White Sheets 8.5x11) Printable Stickers for Laser Printer - Compatible with Cricut Maker Explore & Joy Xtra Machines
Cricut$11.484.3★205 rev
Cricut Printable Waterproof Sticker Set- White
Cricut$10.144.6★600 rev
Newest
by launch date
Veicevol 30 Sheets Premium Printable Vinyl Sticker Vinyl Glossy White Waterproof Sticker Suitable for Inkjet Printers Dries Quickly Vivid Colors Tear Resistant 8.5x11 Great for Cutting Machines
Veicevol$9.86159 rev
Cricut Waterproof Holographic Sticker Paper (10 White Sheets 8.5x11) Printable Stickers for Inket Printer - Compatible with Cricut Maker Explore & Joy Xtra Machines
Cricut$12.66133 rev
Cricut Vinyl Sticker Paper (25 White Sheets 8.5x11) Printable Stickers for Laser Printer - Compatible with Cricut Maker Explore & Joy Xtra Machines
Cricut$11.48205 rev
Cricut Waterproof Sticker Paper (20 White Sheets 8.5x11) Printable Stickers For Inkjet Printer - Works with Joy Xtra Explore & Maker Machines
Cricut$17.65416 rev
Cricut Waterproof Clear Sticker Paper (20 Transparent Sheets 8.5x11) Printable Stickers For Inkjet Printers - Works with Joy Xtra Explore & Maker Machines
Cricut$17.19155 rev
Trending
90-day click momentum
Cricut Vinyl Sticker Paper (12 Clear Sheets 8.5x11) Printable Stickers for Inket Printer - Compatible with Maker Explore & Joy Xtra Machines
Cricut$6.214.6★
Veicevol 30 Sheets Premium Printable Vinyl Sticker Vinyl Glossy White Waterproof Sticker Suitable for Inkjet Printers Dries Quickly Vivid Colors Tear Resistant 8.5x11 Great for Cutting Machines
Veicevol$9.864.6★
Cricut Printable Waterproof Sticker Set 6 Clear Sheets (8.5 x 11) - Compatible with Inkjet Printers - for Joy Xtra Explore & Maker Machines
Cricut$7.124.7★
Cricut Waterproof Holographic Sticker Paper (10 White Sheets 8.5x11) Printable Stickers for Inket Printer - Compatible with Cricut Maker Explore & Joy Xtra Machines
Cricut$12.664.6★
100 PCS Sticker Paper for Inkjet Printer Printable Vinyl Sticker Paper Dries Quickly Vivid Colors 8.5x11 Tear Resistant Printable Vinyl Glossy White Inkjet & Laser Printer
RowinsyDD$22.374.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Oct · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great and reliable product”
“stick really well”
“Amazing paper”
“Printing is beautiful”
“Good for the price”
“As advertised”
“the colors looks really nice”
“Easy to use”
“It is smudge resistant”
“It is waterproof”
What buyers complain about
“the paper will get mushy”
“Does not stick well”
“Paper jam issues”
“NOT WATERPROOF”
“Secondly, Cricut sticker paper is twice as thick as JOYEZA”
“There has been a significant decrease in quality since my last purchase”
“not printing”
“Only wish it was cheaper”
“unable to use”
“could not get the right pressure for this paper”