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pottery glaze

Worth a look63/100

pottery glaze shows low returns (0.8%), but a small market ($442K/yr) keeps it on the watch list.

Market/yr

$442K

Growth (1y)

+273.5%

Products

89

Brands

14

was 18 a year ago

Sellers

45

Price range

$6.47–$243.73

Returns

0.8%

Rating

4.5★

63/100

Worth a look

Scores 63/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
22
×0.30
Growth
83
×0.30
Competition
91
×0.20
Quality gap
36
×0.10
Returns
94
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +273.5% year over year.
14K7KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Nov, Dec · busiest ÷ quietest = 1.5×

Competition

54%Mayco
  • Mayco54%
  • AMACO15%
  • Penguin Pottery9%
  • Creative Hobbies9%
  • Speedball4%
  • EIGTWEN2%
  • Other (8 brands)6%

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 14 brands and 45 sellers compete here.

Brands

14 falling

was 18 a year ago

Sellers

45

Top 5 brand share

92%

#ProductBrandPriceRatingReviewsClick shareTrend
7Mayco$19.774.6★643%rising
13Mayco$20.204.5★592%rising

Product shelf

All 89 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“Colors are pretty”

Quality-Overall16%

“Great reputable product”

Advertised Vs Actual Product9%

“as advertised”

Value For Money7%

“Good value for the money”

Ease Of Use6%

“Easy to use”

Efficiency6%

“Does the job”

Brightness/Shine/Glow5%

“It gives a nice shine”

Paint Quality4%

“Great glaze paint”

Fire Resistance2%

“It fired nicely”

Moist/Dry2%

“Perfect for Air Dry Clay”

What buyers complain about

Color14%

“you cant trust the color results”

Quality-Overall6%

“Terrible quality control”

Brightness/Shine/Glow5%

“even after 2-3x that it recommended for extra shine it dulled the pic down to where i don't know how to get it to sparkle again”

Paint Quality5%

“It is kind of difficult to paint on - the vase on the far right in this picture I painted on just the top”

Advertised Vs Actual Product5%

“Not as advertised”

Value For Money5%

“It is not worth the $10 price difference between buying this from Amazon”

Adhesion/Stickiness5%

“Sticky forever”

Thickness4%

“Some of glaze was too thick”

Functionality-Overall4%

“Not much done”

Leak-Proof4%

“the contents spilled all over the box”

Top return reasons

  • Leak-Proof19%
  • Value For Money11%
  • Size-Overall11%
  • Advertised Vs Actual Product10%
  • Color10%
  • Paint Quality6%
  • Functionality-Overall5%
  • Moist/Dry3%
  • Defective Material/Parts2%
  • Product Condition2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.