pottery clay air dry
Skip it43/100a small market ($34K/yr) — pottery clay air dry doesn't clear our bar today.
Market/yr
$34K
Growth (1y)
+137.9%
Products
22
Brands
14
was 13 a year ago
Sellers
54
Price range
$5.71–$29.40
Returns
1.3%
Rating
4.5★
Skip it
Scored 43/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 79 weeks — +137.9% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Competition
- Crayola27%
- ifergoo23%
- ESSENSON17%
- Xuyyicao9%
- Artsity5%
- BOHS4%
- Other (8 brands)15%
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 54 sellers compete here.
Brands
14 rising
was 13 a year ago
Sellers
54
Top 5 brand share
81%
Product shelf
All 22 tracked products in this niche.
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
Crayola
$11.164.6★24,537 reviews
ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime add ins & Slime Supplies Easy to use Great Gift for Kids (Packaging May Vary)
ifergoo
$10.264.5★4,429 reviews
Xuyyicao 36 Colors Air Dry Clay Magic Modeling Clay with Tools Ultra Light DIY Modeling Clay for Kids Children DIY Crafts Creative Art Crafts
Xuyyicao
$8.684.5★489 reviews
ESSENSON Magic Clay - Air Dry Clay 24 Colors Modeling Clay for Kids with Tools Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids
ESSENSON
$7.494.5★3,926 reviews
Magic Clay - Air Dry Clay 36 Colors Modeling Clay for Kids with Tools Soft & Ultra Light Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids
ESSENSON
$9.584.5★3,926 reviews
White Air Dry Clay for Kids - 36 Individually Bagged Airdry Clays for Arts & Crafts - Soft Squishy Cosplay Foam Slim Clay for Home & School - Moldable No-Mess Air Dry Modeling Clay - 12 Ounces
Artsity
$15.154.2★185 reviews
ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids
ifergoo
$6.974.5★5,593 reviews
Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs
Crayola
$27.454.8★4,175 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for all”
“Ease of use”
“Vibrant color”
“Amazing quality and easy to work with”
“Great deal”
“Very good molding material”
“Very smooth and soft”
“Hours of creative fun”
“Good gift”
“As advertised”
What buyers complain about
“Dry and crumbly”
“Not White”
“Sticky mess”
“Too stiff”
“breakable”
“The clay is fairly poor quality”
“hard to get off”
“Bags arent big enough”
“it definitely is not a super workable material”
“Weird color and texture”
Top return reasons
- Material Quality17%
- Moist/Dry13%
- Value For Money12%
- Size-Overall10%
- Color8%
- Advertised Vs Actual Product6%
- Hard Feel6%
- Functionality-Overall4%
- Adhesion/Stickiness4%
- Quality-Overall2%