pottery clay
Skip it53/100a small market ($336K/yr) — pottery clay doesn't clear our bar today.
Market/yr
$336K
Growth (1y)
+129.8%
Products
33
Brands
16
was 18 a year ago
Sellers
65
Price range
$8.74–$68.56
Returns
1.3%
Rating
4.4★
Skip it
Scored 53/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +129.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Dec · busiest ÷ quietest = 2.4×
Competition
- Old Potters22%
- Deouss18%
- Aujazyble11%
- ZEHIQ10%
- Crayola9%
- Rocky Mountain Clay6%
- Other (10 brands)23%
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 65 sellers compete here.
Brands
16 falling
was 18 a year ago
Sellers
65
Top 5 brand share
71%
Product shelf
All 33 tracked products in this niche.
Old Potters Mid High Fire White Stoneware Clay for Pottery | Cone 6-10 | Ideal for Wheel Throwing Hand Building Sculpting | Great for All Skill Levels | Greenware Clay 10 lbs.
Old Potters
$29.834.6★335 reviews
Aujazyble Premium Air Dry Clay for Kids - 3.3lbs Natural White Modeling Pottery Clay for Wheel Arts & Crafts Supplies for School Classrooms Craft Gifts for Kids Beginners and Advanced Sculptors
Aujazyble
$22.124.4★294 reviews
Deouss 5 lbs Low Fire Pottery Clay for Sculpting Beginners and Advance- Terra Cotta Cone 06. Earthware Potters Throwing Clay. Ideal for Wheel Throwing Hand Building Firing and More
Deouss
$15.024.4★747 reviews
Deouss Mid High Fire White Stoneware Clay for Pottery;Mid Fire Cone 5-7;Ideal for Wheel Throwing Hand Building Sculpting;Great for All Skill Levels;Whiteware Clay- Pottery Clay Fires White;5 lbs
Deouss
$15.264.1★552 reviews
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
Crayola
$11.164.6★24,537 reviews
ZEHIQ Premium Air Dry Clay-2.2 lbs Natural White Pottery Clay for Wheel Throwing Hand Building Sculpting Molding | No Baking Required Self-Hardening | Beginner & Professional Artist Supplies(White)
ZEHIQ
$13.164.1★192 reviews
50lb Best Mix- BMix - BMX - Mid Fire Cone 6 Pottery Clay - Rocky Mountain Clay
Rocky Mountain Clay
$68.564.5★1,402 reviews
Old Potters Low Fire Pottery Clay White 10 lbs (Cones 06-04) Made in USA Modeling Clay for Wheel Throwing and Hand Building Pottery and Sculpting Beginners and Advanced
Old Potters
$29.574.6★625 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to handle”
“Excellent product”
“Fun for kids”
“Reasonably priced”
“the material itself is good quality for cone 04–06 low-fire work”
“As advertised”
“Very soft”
“Creative adventures ahead”
“We make them to keep as well as to give as great gifts to grandparents”
“This gloss works very well”
What buyers complain about
“Dry and crumbly”
“breakable”
“Not White”
“It was hard”
“This clay is extremely low quality”
“Especially not at this price”
“Not sturdy”
“Not easy to use”
“run big”
“it still sticks”
Top return reasons
- Material Quality16%
- Moist/Dry15%
- Value For Money14%
- Size-Overall9%
- Color7%
- Advertised Vs Actual Product6%
- Hard Feel5%
- Functionality-Overall5%
- Defective Material/Parts3%
- Ease Of Use2%