potholder loops
Worth a lookShows a sweet-spot price point ($22.62 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.62avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Price range
Great$6.59–$47.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good548.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$435K$435K/yr · 273K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
42
Top-5 brand share
65%
Open market
31%
- friendly loom38%
- Harrisville Designs12%
- FRYTEPUYE5%
- daheypong5%
- FEBSNOW4%
- Made By Me4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Friendly Loom Quality Cotton Weaving Loops in Rainbow Colors 7 Traditional Size | Weave 6 Functional Potholders | Made in the USA
friendly loom$19.984.6★681 rev
Friendly Loom Quality Cotton Weaving Loops in Botanical Inspired Colors 7 Traditional Size | Weave 6 Functional Potholders | Made in the USA
friendly loom$19.984.7★521 rev
FRYTEPUYE 1000 PCS Loom Loops Potholder Potholder Loom for Kids Weaving Colorful Craft Flexible DIY Kit Colorful Weaving Crafts for Kids Adults Elastic Loops Only
FRYTEPUYE$24.344.5★164 rev
daheypong 800pcs Refill Loops for 7-Inch Weaving Loom - 8 Color Loom Loops for Potholder Making Durable Nylon Craft Bands for Kids Adults DIY Projects Rainbow Color
daheypong$22.524.5★124 rev
Friendly Loom Quality Cotton Weaving Loops in Neutral Colors 7 Traditional Size | Weave 6 Functional Potholders | Made in the USA
friendly loom$19.954.7★380 rev
Newest
by launch date
SOOHAOLISS 900pcs Weaving Loom Refill Loops for 7 Weaving Loom Potholder Loops in 9 Pastel Colors Elastic Pot Holder Loom Refills Nylon Loom Bands for Kids Adults Ideal Gifts for Girls
SOOHAOLISS$20.5521 rev
Tatahu Cotton Potholder Weaving Loops - 300pcs Rainbow Knitting Refill Loops in 10 Colors 7 Traditional Size Make 8 Potholders(Not Include Loom)
Tatahu$17.9341 rev
FEBSNOW 180 Pieces Rainbow Potholder Loom Kit Elastic Loops Potholder Maker Weaving Loom Craft Supplies for Beginners Adults DIY Arts Handcraft Gifts
FEBSNOW$10.0146 rev
CXIIPOL 1000 Pcs 7 inch Colorful Loom Loops Potholder 10 Colors Weaving Loom Refill Loops Flexible DIY Kit Colorful Weaving Crafts for DIY Projects
CXIIPOL$18.983 rev
Foyods 120PCS Weaving Loom Refill Loops 12 Colors Weaving Loops for 7-Inch Weaving Loom & Potholder Loops/Loom Loops/Potholder Loom Loops/Weaving Loom Bands
Foyods$6.596 rev
Trending
90-day click momentumCXIIPOL 1000 Pcs 7 inch Colorful Loom Loops Potholder 10 Colors Weaving Loom Refill Loops Flexible DIY Kit Colorful Weaving Crafts for DIY Projects
CXIIPOL$18.983.4★
OYACH 10inch Cotton Weaving Loom Refill Loops 400pcs Potholders Loom Loops Cotton Loops for Pot Holders Loop Bands with Ring Hooks for Adults Kids DIY Crafts(Neutral 7 Potholders Loom not Included)
OYACH$28.174.8★
FEBSNOW 180 Pieces Rainbow Potholder Loom Kit Elastic Loops Potholder Maker Weaving Loom Craft Supplies for Beginners Adults DIY Arts Handcraft Gifts
FEBSNOW$10.014.6★
Tatahu Cotton Potholder Weaving Loops - 300pcs Rainbow Knitting Refill Loops in 10 Colors 7 Traditional Size Make 8 Potholders(Not Include Loom)
Tatahu$17.934.3★
Foyods 120PCS Weaving Loom Refill Loops 12 Colors Weaving Loops for 7-Inch Weaving Loom & Potholder Loops/Loom Loops/Potholder Loom Loops/Weaving Loom Bands
Foyods$6.594.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“Well made and the colors are great”
“Fun for all”
“Good price”
“Very nice as advertised everything went well with this order”
“my daughter does say that these are easy to stretch”
“Ease of use”
“The material feels durable”
“Lightweight and durable”
“Fit well and they are very easy to work with”
What buyers complain about
“Too Expensive”
“some are odd sizes”
“Yellow is not pretty, more orangy”
“Quality: 2/5 They were different textures and elasticity, a few were unusable”
“Kinda cheap materials”
“Difficult to use”
“Not all of equal elasticity”
“had trouble with the instructions”
“Sure to break before you actually make anything”
“has a basement mildew smell”