poster board letters
Skip itA small market ($84K/yr) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Review moat
Good700.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 6% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.23–$20.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.46avg listing price — sweet spot $15–$100
Market size
Bad$84K$84K/yr · 285K searches
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
73
Top-5 brand share
68%
Open market
28%
- Metsyth18%
- Auteard17%
- Carson Dellosa Education15%
- ArtSkills12%
- Timenued6%
- CMBBZZY4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 61 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ArtSkills Paper Poster Letters and Numbers for Projects and Crafts 4 and 2.5 Black 150 Pieces - Multiple Sheets Per Letter Pad
ArtSkills$5.804.0★1,403 rev
Carson Dellosa 219-Piece Black Cutout Letters 4 Upper and Lowercase Alphabet Numbers Punctuation and Symbols for Bulletin Board Posterboard Party and Classroom Decor
Carson Dellosa Education$12.084.7★4,744 rev
Letter Stickers Large 108 PCS Bulletin Board Letters 12 Sheets Alphabet Stickers Vinyl Self-Adhesive Stick on Letters for Poster Board Mailbox Sign DIY Crafts Classroom Party Decor(Colorful 4 Inch)
Auteard$7.464.7★41 rev
Carson Dellosa 219 Piece 4 Inch Gold Glitter Bulletin Board Letters for Classroom Alphabet Letters Numbers Punctuation & Symbols Cut Out Letters for Bulletin Board
Carson Dellosa Education$12.644.7★879 rev
Letter Stickers 30 Sheets 1500 PCS Large Alphabet Stickers 2 Inch Vinyl Self Adhesive Stick on Sticker for Water Bottles Cup Mailbox Number Address Craft Scrapbooking Bulletin Board Decor Multicolor
Metsyth$9.884.7★510 rev
Newest
by launch date
Bulletin Board Letters 129 PCS Glitter Gold Letter Stickers 12 Sheets Large 4 Inch Alphabet Number Stickers Self-Adhesive Sticker Letters for Poster Board Classroom Display Mailbox Craft Party Decor
cometin$9.9315 rev
125 PCS Colorful Bulletin Board Letters 3 Inch Large Alphabet Stickers Vinyl Self-Adhesive Large Letter & Number Stickers for Classroom Poster Board School Projects Mailbox Signs Party Crafts Decor
Huimdery$6.2710 rev
153 Pcs Large Letter Stickers 12 Sheets Vinyl Self-Adhesive Alphabet Stickers Bulletin Board Letters for Classroom Poster Board Mailbox Signs Business Address Number DIY Crafts Decor (Black 4 Inch)
Sinekong$7.848 rev
150 PCS Letter Stickers Bulletin Board Letters 12 Sheets Large Alphabet Number Stickers Waterproof Vinyl Self-Adhesive Letters for Poster Board Mailbox Crafts Classroom Home Party Decor(Black 4 Inch)
Huimdery$7.6710 rev
150 PCS Letter Stickers Bulletin Board Letters 12 Sheets Large Alphabet Number Stickers Waterproof Vinyl Self-Adhesive Letters for Poster Board Mailbox Crafts Classroom Home Decor(Colorful 4 Inch)
Huimdery$7.5010 rev
Trending
90-day click momentum125 PCS Colorful Bulletin Board Letters 3 Inch Large Alphabet Stickers Vinyl Self-Adhesive Large Letter & Number Stickers for Classroom Poster Board School Projects Mailbox Signs Party Crafts Decor
Huimdery$6.274.8★
Bulletin Board Letters 129 PCS Glitter Gold Letter Stickers 12 Sheets Large 4 Inch Alphabet Number Stickers Self-Adhesive Sticker Letters for Poster Board Classroom Display Mailbox Craft Party Decor
cometin$9.934.9★
150 PCS Letter Stickers Bulletin Board Letters 12 Sheets Large Alphabet Number Stickers Waterproof Vinyl Self-Adhesive Letters for Poster Board Mailbox Crafts Classroom Home Decor(Colorful 4 Inch)
Huimdery$7.504.7★
Letter Stickers Large 108 PCS Bulletin Board Letters 12 Sheets Alphabet Stickers Vinyl Self-Adhesive Stick on Letters for Poster Board Mailbox Sign DIY Crafts Classroom Party Decor(Black 4 Inch)
Auteard$6.944.7★
Bulletin Board Letters 132 Pcs 12 Sheets Large Letter Stickers Vinyl Self-Adhesive Alphabet Stickers Uppercase A-Z Letters for Poster Board Mailbox Party Classroom Decor DIY Crafts (2.5 Inch Boho)
Auteard$6.684.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.Peak months: Feb, Apr, May, Oct · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety”
“I love the size”
“easy to stick”
“variety of colors”
“EASY TO USE”
“As advertised”
“Good deal”
“They are durable”
“Overall, a very useful decoration set”
“Bright Gold shiny and easy to see”
What buyers complain about
“NOT adhesive”
“This was not what expected did not like the size”
“i wish these were a little cheaper in price”
“are hard to remove after”
“Garbage product”
“Color Not As Advertised”
“They fell off quickly”
“Oh and as another person commented, they are very thin,”
“I could only mark one side because I only had one 'U' in that color”
“Did not work on vinyl siding”