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posca extra fine

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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 32Conversion 69Competition 50Returns 92Price range 84Avg price 93Brand share 8Review moat 35Quality gap 22

Avg price

Great$22.36

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 6% kills the launch gate

Price range

Great$6.89–$65.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,978.61

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$67K

$67K/yr · 48K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

80

Top-5 brand share

97%

Open market

1%

  • posca60%
  • Uni-Ball16%
  • uni15%
  • UNI3%
  • 三菱鉛筆2%
  • Posco Marker Sanetomo2%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +5.8% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Amazing colors”

Quality-Overall19%

“These are good quality pans”

Paint Quality7%

“Good flow on paint”

Value For Money6%

“Good price”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product5%

“Works as advertised”

Efficiency3%

“Works great”

Drawing Experience3%

“Enjoyed using it to draw and write”

Nib/Tip Quality2%

“like the tip for fine work”

Design-Overall2%

“Love doing fine, detailed arts and crafts”

What buyers complain about

Paint Quality12%

“it suddenly releases a large amount of paint all at once”

Value For Money11%

“They are a little pricey”

Color8%

“Red is pink”

Quality-Overall6%

“expected better”

Functionality-Overall6%

“black one does not work :”

Moist/Dry5%

“Arrived Completely Dry”

Ease Of Use5%

“it's incredibly difficult to use”

Leak-Proof5%

“Terribly leaky”

Advertised Vs Actual Product4%

“Picture is misleading”

Durability3%

“They break”

Top return reasons

Size-Overall16%
Value For Money11%
Functionality-Overall11%
Advertised Vs Actual Product10%
Paint Quality9%
Color9%
Product Condition3%
Thin3%
Ink Refill3%
Display Colors3%