porcelain touch up paint
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$6.36–$38.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,337.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Market size
Okay$115K$115K/yr · 94K searches
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
92
Top-5 brand share
58%
Open market
35%
- DWIL18%
- Rust-Oleum16%
- Konexial10%
- Halldeli8%
- SENVEN6%
- LM-Kreativ6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DWIL Tub and Tile Paint White Touch Up Paint for Porcelain Scratches Cracks and Spots on Tile Porcelain Repair Kit for Bathtub Sinks Enamel and Toilets 1.5 Fl Oz(White)
DWIL$9.724.0★601 rev
Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz
Konexial$12.474.6★63 rev
White Tub and Tile Touch-Up Paint Semi-Gloss Waterproof Porcelain Repair Paint for Bathtubs Sinks & Tiles Covers Scratches Chips on Enamel and Acrylic
Halldeli$10.214.2★286 rev
Rust-Oleum 203000 .6-Ounce Specialty Brush Bottle Appliance Touch Up White (Pack of 1)
Rust-Oleum$6.364.4★9,798 rev
Rust-Oleum 244166 Tub And Tile 2-Part Touch Up Paint White
Rust-Oleum$16.354.1★2,038 rev
Newest
by launch dateWhite Tub and Tile Touch-Up Paint Semi-Gloss Waterproof Porcelain Repair Paint for Bathtubs Sinks & Tiles Covers Scratches Chips on Enamel and Acrylic
Halldeli$10.21286 rev
Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz
Konexial$12.4763 rev
Tub and Tile Paint White Touch Up Paint Pen for Bathtub Repairs Countertops Sinks and Appliances Porcelain Paint for Any Scratches Spots on Ceramic Enamel 1.5 fl Oz
Kallteren$9.9241 rev
Xmntdo Tub and Tile Paint 3.5 oz Tub Paint for Bathtub 1-Part Bathtub Touch Up Paint White for Sink Bathroom Kitchen Countertop Water Based & Low Odor Semi-Gloss white 5-5.5 sq ft (No Need Part B)
Xmntdo$10.12516 rev
12 Colors Porcelain Pens for Ceramic 18mm Brush Tip Porcelain Markers for Mugs Plates & Glass Waterproof Acrylic Paint Pens for DIY Crafts Christmas Ornaments & Wine Glass Decorating(1set)
RUIYUE$16.659 rev
Trending
90-day click momentumTub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz
Konexial$12.474.6★
LM-Kreativ Ceramic and Porcelain Paint Set 11 x 1.52 fl oz - Vivid Vision Dishwasher Safe Perfect for Mug Tile & Creative DIY Projects
LM-Kreativ$24.794.4★
IRONABLE Tub and Tile Paint 1.8oz High-Gloss White Touch Up Paint for Bathtub Quick-Dry Bathtub Paint Kit for Bathroom Repair Any Scratches & Chips on Porcelain Ceramic Enamel Tiles Sinks and Toilets
IRONABLE$9.214.5★
Mollor Tub and Tile Paint Semi-Gloss White Touch Up Paint Pen for Scratches Chips Spots Cracks on Bathtub Porcelain Enamel and Toilets 1.5 Fl Oz(White)
Mollor$9.924.5★
Xmntdo Tub and Tile Paint 3.5 oz Tub Paint for Bathtub 1-Part Bathtub Touch Up Paint White for Sink Bathroom Kitchen Countertop Water Based & Low Odor Semi-Gloss white 5-5.5 sq ft (No Need Part B)
Xmntdo$10.124.3★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +6.0% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Excellent product”
“The colors are very vibrant”
“Good paint”
“Worked well on the chipped edge of raw tile for touch up”
“As advertised”
“The color matched perfectly and dried quickly”
“Worth the money”
“Good coverage”
“Great for touch up small scratches”
What buyers complain about
“Turns yellow”
“Peeling paint”
“These pens aren't very high quality”
“they don't work well”
“Not easy to use”
“The coverage is very thin”
“Small bottle”
“too expensive for what are you getting”
“This did not adhere well”
“Extremely strong odor”