pom poms
Worth a lookShows a $1.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.9M$1.9M/yr · 2.6M searches
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 6% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good$5.74–$30.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,370.28avg incumbent reviews — the moat a new listing must climb
Avg price
Good$11.94avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
37
Top-5 brand share
51%
Open market
42%
- Phinus16%
- IOOLEEM12%
- FKEYTO10%
- Carl & Kay Supply Co.7%
- adeweave7%
- Caydo7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Phinus 900 PCS Pom Poms Multicolor Bulk Pom Poms Arts and Crafts Soft and Fluffy Craft Pom Poms Assorted Sizes Pompoms for Arts and Craft Making Decorations
Phinus$7.144.6★1,794 rev
Iooleem Multi-Color Pom Poms 1200pcs Assorted Size & Color Pom Poms for Arts and Crafts Pom Pom Balls with Wiggle Eyes in jar Glitter Pom Poms Craft Supplies.
IOOLEEM$8.124.7★1,218 rev
200 Pieces Pom Poms 1 Inch Craft Pom Poms Fuzzy Pompom Puff Balls for DIY Arts Crafts Projects Home Decorations (Multi-Colored)
FKEYTO$6.944.7★454 rev
![Caydo [400 pcs] - 300 Pieces 1 Inch Assorted Pom Poms with 100 Pieces Wiggle Eyes Multicolor Pompom Balls for Home Decorations and Kids DIY Art Creative Crafts](https://m.media-amazon.com/images/I/51J4bxAVK3L.jpg)
Caydo [400 pcs] - 300 Pieces 1 Inch Assorted Pom Poms with 100 Pieces Wiggle Eyes Multicolor Pompom Balls for Home Decorations and Kids DIY Art Creative Crafts
Caydo$8.094.6★4,742 rev
Adeweave 1000 Assorted Pom poms Soft and Fluffy Craft Pom Pom Balls Multicolor Craft Supplies Pompoms for Arts and Crafts in a Reusable Box Large Puff Ball Ideal for DIY and School Activities
adeweave$9.954.5★350 rev
Newest
by launch date
Pllieay 160 PCS Pom Poms with Sparkle Balls 1 Inch Multicolor Pompoms for Crafts Home Decor Creative DIY Arts Projects
Pllieay$6.61495 rev
2000PCS Pom Poms 0.39inch/10mm Multicolor Polypropylene Pompoms for Craft Making Soft Fluffy Puff Balls for DIY Arts and Bulk Craft Making Decorations Supplies
H&W$9.4028 rev
900 Pcs Multicolor Pom Poms Pom Poms for Crafts Soft and Fluffy Craft Pompoms Assorted Sizes and Colors Pompom Balls for DIY Arts Home Decorations Crafts Supplies
MORFEN$8.1299 rev
NACHLYNN 1000 Glitter Pom Poms Bulk 4 Sizes Assorted Soft Fluffy Pom Poms for Crafts DlY Decorations Activities with A Storage Bag (Multicolor)
NACHLYNN$7.85177 rev
RAINFLOW 800 Pcs Small Pom Poms for Crafts - Craft Pompoms Balls pompones para llaveros Assorted Bright Color Bulk Arts and Making Hobby Supplies Holiday Party Christmas Decor 1/2 Inch
RAINFLOW$5.74369 rev
Trending
90-day click momentumPllieay 160 PCS Pom Poms with Sparkle Balls 1 Inch Multicolor Pompoms for Crafts Home Decor Creative DIY Arts Projects
Pllieay$6.614.4★
900 Pcs Multicolor Pom Poms Pom Poms for Crafts Soft and Fluffy Craft Pompoms Assorted Sizes and Colors Pompom Balls for DIY Arts Home Decorations Crafts Supplies
MORFEN$8.124.4★
2000PCS Pom Poms 0.39inch/10mm Multicolor Polypropylene Pompoms for Craft Making Soft Fluffy Puff Balls for DIY Arts and Bulk Craft Making Decorations Supplies
H&W$9.404.5★
2 Pcs Cheerleading Pom Poms with Handle for Girl Team Spirit Sports Games Dance Outfit (Purple Glitter)
Yaure Joy$7.804.4★
NACHLYNN 1000 Glitter Pom Poms Bulk 4 Sizes Assorted Soft Fluffy Pom Poms for Crafts DlY Decorations Activities with A Storage Bag (Multicolor)
NACHLYNN$7.854.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Hours of fun”
“the colors are vibrant”
“Good quality”
“Great value”
“Overall, I love the size”
“As advertised”
“Easy to use”
“The designs are adorable”
“Very cute gift”
“They were soft and easily usable”
What buyers complain about
“Small pom poms”
“not sticky enough”
“False Advertising”
“The Pom poms fell apart pretty quickly”
“Cheap”
“High Price”
“not soft”
“material. horrible scratchy material.”
“my cat doesn't seem to mind if he smells anything else”
“This item does not have every color of every size”