polymer clay
Launch it62/100polymer clay clears our launch bar: a $2.8M/yr market growing +226.5% with returns at 1.0%.
Market/yr
$2.8M
Growth (1y)
+226.5%
Products
23
Brands
13
was 9 a year ago
Sellers
65
Price range
$4.14–$47.29
Returns
1.0%
Rating
4.5★
Launch it
Scored 62/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +226.5% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Competition
- Sculpey27%
- Aestd-ST25%
- CiaraQ14%
- STAEDTLER11%
- ReArt5%
- Ixiaoyoo4%
- Other (7 brands)14%
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 65 sellers compete here.
Brands
13 rising
was 9 a year ago
Sellers
65
Top 5 brand share
82%
Product shelf
All 23 tracked products in this niche.
Aestd-ST Polymer Clay 50 Colors Modeling Clay for Kids DIY Starter Kits Oven Baked Model Clay Non-Sticky Molding Clay with Sculpting Tools Gift for Children and Artists
Aestd-ST
$19.394.6★5,334 reviews
Sculpey: Original Sculpey Clay: White - 1 lb - Polymer Oven Bake Clay Non-Toxic Sculpting Bake-Sand-Drill-Paint Art & Craft Supplies Adults-Kids
Sculpey
$8.744.8★2,566 reviews
CiaraQ 50-Color Polymer Clay Oven Bake Modeling Kit
CiaraQ
$19.284.5★11,990 reviews
CiaraQ Polymer Clay Kit Mini Modeling Clay Set for Kids/Beginners/Artist 24 Colors
CiaraQ
$5.714.2★5,502 reviews
STAEDTLER FIMO Soft Polymer Clay 1 lb White Block: Oven Bake Modeling Clay for Jewelry Making Sculpting DIY Crafts & School Art Projects Soft Easy-to-Blend Craft Clay for Beginners & Artists
STAEDTLER
$17.184.5★4,145 reviews
Sculpey III: Polymer Clay: Sampler Pack - (30) 1oz - Oven Bake Clay 30 Colors Non-Toxic Sculpting Create Jewelry & Crafts Projects Art Supplies
Sculpey
$29.304.8★2,387 reviews
Ixiaoyoo 60 Colors Polymer Clay DIY Modeling Clay Starter kit for Kids Oven Baked Model Clay Art & Crafts Toys with Sculpting Tools Non-Sticky Birthday & Christmas Gift for Kids & Adults Artists
Ixiaoyoo
$18.884.6★160 reviews
ARTpar 52 Colors Polymer Clay kitModeling Clay with Sculpting Tools for Starter Oven Bake DIY Model Clay Non-Toxic Non-Sticky Gift for Kids Adults
ARTPAR
$19.734.6★141 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“Great assortment of good quality tools”
“Great value”
“Easy to use”
“Lots of fun”
“what I loved most is it even comes with some materials to make little charms”
“As advertised”
“A fun and creative product”
“Soft and easy to work with”
“Very cute gift”
What buyers complain about
“Hard as Rock”
“Im very confused as to why i got a package with 5 of the colors picked off”
“The packets were smaller than I expected”
“Hard to work with”
“Odd clay”
“WILL NOT EVEN DRY”
“Sticky”
“theyre super expensive”
“The clay is fairly poor quality”
“it breaks the first time you pick it up”
Top return reasons
- Size-Overall17%
- Material Quality17%
- Hard Feel12%
- Value For Money10%
- Moist/Dry6%
- Advertised Vs Actual Product6%
- Color5%
- Defective Material/Parts4%
- Functionality-Overall4%
- Adhesion/Stickiness3%