playdoh storage
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.54avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 6% kills the launch gate
Price range
Good$6.59–$36.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay2,603.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$69K$69K/yr · 134K searches
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
22
Top-5 brand share
67%
Open market
28%
- Citylife25%
- Vtopmart17%
- BTSKY10%
- GeeBom8%
- IRIS USA7%
- FULLCASE6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Citylife 17 QT Plastic Storage Box with Removable Tray Craft Organizers and Storage Clear Storage Container for Organizing Bead Tool Sewing Playdoh Coloring Books Markers
Citylife$29.384.8★1,947 rev
Vtopmart 24 QT Clear Plastic Craft Organizer with Removable Trays and Dividers Storage Box for Coloring Books Modeling Clay Molds and Art Supplies 1 Pack
Vtopmart$28.303.9★181 rev
BTSKY 2 Layer Stack & Carry Box Plastic Multipurpose Portable Storage Container Box Handled Organizer Storage Box for Organizing Stationery Sewing Art Craft Jewelry and Beauty Supplies Blue
BTSKY$23.924.4★2,540 rev
GeeBom 24QT 2Packs Clear Craft Organizers and Storage with Trays Art Supply Organizer and Storage Craft Storage Box with Lid for Beads Markers Coloring Books Sewing Playdoh and Tools
GeeBom$36.484.6★71 rev
IRIS USA 5 Qt. Plastic Craft Storage Container Bins with Lids 6 Pack Small Art & Office Supply Organizer Tote Sensory Bins & Boxes for Home & University Stackable Carry Handle Clear
IRIS USA$26.894.6★1,280 rev
Newest
by launch dateGeeBom 24QT 2Packs Clear Craft Organizers and Storage with Trays Art Supply Organizer and Storage Craft Storage Box with Lid for Beads Markers Coloring Books Sewing Playdoh and Tools
GeeBom$36.4871 rev
Bienvoun 17 QT Clear Craft Storage with 1 Removable Fixed-Compartment Tray Craft Organizers and Storage for Painting Coloring Book & Playdoh Supplies 1 Pack
Bienvoun$25.18209 rev
ZIORS Hard Travel Case for Modeling Compound Carrying Case for Playdough Set Portable Playdough Storage Organizer Container for Dough Art Clay Tool Kit Bag Only
ZIORS$23.581 rev
Vtopmart 24 QT Clear Plastic Craft Organizer with Removable Trays and Dividers Storage Box for Coloring Books Modeling Clay Molds and Art Supplies 1 Pack
Vtopmart$28.30181 rev
SpaceAid Craft Organizers and Storage - 24 QT Plastic Box Art Supply Storage Organizer Bin with Lid Removable Trays and Dividers Clear Container for Art and Craft Supplies 1 Pack
SpaceAid$29.8055 rev
Trending
90-day click momentumGeeBom 24QT 2Packs Clear Craft Organizers and Storage with Trays Art Supply Organizer and Storage Craft Storage Box with Lid for Beads Markers Coloring Books Sewing Playdoh and Tools
GeeBom$36.484.6★
Bienvoun 17 QT Clear Craft Storage with 1 Removable Fixed-Compartment Tray Craft Organizers and Storage for Painting Coloring Book & Playdoh Supplies 1 Pack
Bienvoun$25.184.7★
ZIORS Hard Travel Case for Modeling Compound Carrying Case for Playdough Set Portable Playdough Storage Organizer Container for Dough Art Clay Tool Kit Bag Only
ZIORS$23.585.0★
Vtopmart 24 QT Clear Plastic Craft Organizer with Removable Trays and Dividers Storage Box for Coloring Books Modeling Clay Molds and Art Supplies 1 Pack
Vtopmart$28.303.9★
SpaceAid Craft Organizers and Storage - 24 QT Plastic Box Art Supply Storage Organizer Bin with Lid Removable Trays and Dividers Clear Container for Art and Craft Supplies 1 Pack
SpaceAid$29.804.8★
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -24.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very sturdy”
“Nice storage container”
“Right size”
“Excellent product”
“Easy to put away”
“Perfect for organizing”
“Durable plastic that holds up well”
“better then expected”
“Great product for the money”
“Easy assembly”
What buyers complain about
“Doesnt Fit What Its Advertised For”
“Flimsy latches”
“Flimsy Plastic Material”
“poor quality control”
“Broke After One Week of Use”
“Only downside is the price which if you can get it for less than $20 it is good value”
“Dust can get inside”
“Closure buckle fragile”
“wont stay fixed”
“Defective divider design”