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plastisol ink

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 19Conversion 43Competition 22Returns 80Price range 92Avg price 95Brand share 0Review moat 42Quality gap 38

Avg price

Incredible$25.11

avg listing price — sweet spot $15–$100

Price range

Great$12.86–$74.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 6% kills the launch gate

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,311.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$138K

$138K/yr · 161K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Open market

0%

  • Speedball77%
  • Screen Print Direct12%
  • Smalltongue8%
  • Falling in Art3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$14K20%$28K30%$41K40%$55K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — -11.5% search growth over the last 90 days.
4K3KJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Colors are great”

Coverage17%

“Covers well”

Ease Of Cleaning13%

“Easy to use and clean up”

Ease Of Use11%

“Easy to use”

Advertised Vs Actual Product10%

“100% exactly what I ordered”

Quality-Overall7%

“Great product”

Print Quality5%

“The consistency is perfect—thick enough for crisp prints”

Value For Money3%

“Great for the value”

Efficiency3%

“Works great”

Quick Drying2%

“Dries quickly”

What buyers complain about

Paint Quality15%

“Paint was leaking out of container”

Leak-Proof15%

“Magenata bottle leaked”

Color15%

“So if you really want red, beware”

Thickness8%

“Really thin; not opaque at all”

Moist/Dry8%

“Product was dried out”

Stain Resistance8%

“Stain spread”

Print Quality8%

“This ink ruined so much of my inventory”

Quality-Overall8%

“Bad batch of crap”

Jamming/Clogging8%

“Dont get it its clogged my screen everytime I used it if u wanna use it to paint on fabric its good”

Value For Money4%

“these are expensive screens”

Top return reasons

Leak-Proof14%
Color14%
Paint Quality12%
Value For Money12%
Advertised Vs Actual Product9%
Functionality-Overall7%
Ink Refill6%
Quality-Overall3%
Material Quality3%
Thickness3%