plastilina
Skip it49/100a small market ($291K/yr) — plastilina doesn't clear our bar today.
Market/yr
$291K
Growth (1y)
+167.1%
Products
31
Brands
13
was 16 a year ago
Sellers
46
Price range
$4.83–$43.41
Returns
1.1%
Rating
4.6★
Skip it
Scored 49/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +167.1% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Dec · busiest ÷ quietest = 2.2×
Competition
- Pepy58%
- Crayola9%
- Play-Doh8%
- Cra-Z-Art4%
- ESSENSON4%
- Van Aken4%
- Other (7 brands)13%
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 46 sellers compete here.
Brands
13 falling
was 16 a year ago
Sellers
46
Top 5 brand share
83%
Product shelf
All 31 tracked products in this niche.
Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift Set; Set of 24 Bars 1.4 Ounce Each 2 Each of 12 Colors Perfect for Arts and Crafts Projects Multicolor
Pepy
$24.194.8★462 reviews
Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
Pepy
$16.504.5★473 reviews
Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up
Crayola
$8.874.6★6,042 reviews
Pepy Plastilina Reusable and Non-Drying Modeling Clay; Box of 12-Color Sticks 0.8 Ounce Each Perfect for Arts and Crafts Projects
Pepy
$9.994.7★320 reviews
Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
Pepy
$9.634.5★123 reviews
Cra-Z-Art Modeling Clay 17.5 oz 24 Count (10901)
Cra-Z-Art
$4.834.6★1,330 reviews
ESSENSON Magic Clay - Air Dry Clay 24 Colors Modeling Clay for Kids with Tools Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids
ESSENSON
$7.494.5★3,926 reviews
MODOH Plasticine Oil Based Modeling Clay Non Hardening Reusable Clay Non Toxic Sulfur Free No Bake Non Drying Professional Plastilina Sculpting Clay (Cream White 2 Lbs)
MODOH
$17.584.5★245 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant color”
“Fun for kids”
“Good value for money”
“Great quality for price point”
“Ease of use”
“A great small gift”
“As Advertised”
“Good size”
“Endless creative options”
“its soft”
What buyers complain about
“Not White”
“A little too dry”
“Too stiff”
“Small containers”
“Not easy to use”
“breakable”
“sticking everywhere”
“The clay is fairly poor quality”
“used when it arrived”
“the objects had a very odd texture”
Top return reasons
- Size-Overall17%
- Value For Money16%
- Material Quality15%
- Moist/Dry11%
- Color6%
- Hard Feel6%
- Advertised Vs Actual Product5%
- Functionality-Overall3%
- Quality-Overall2%
- Defective Material/Parts2%