plastic pencil box for boys
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Growth
Great+71.2%90-day search growth — must beat 0% to launch
Price range
Good$6.33–$34.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.16avg listing price — sweet spot $15–$100
Review moat
Okay1,653.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$17K$17K/yr · 43K searches
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
55
Top-5 brand share
98%
Open market
0%
- Sterilite77%
- Amazon Basics9%
- IRIS USA6%
- BOEIAC4%
- Nuozme2%
- Ykimok2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sterilite Pencil Box with Splash Tint Lid (17224812) Multicolor
Sterilite$7.334.5★1,968 rev
Sterilite Small Translucent Plastic Pencil Box Case with Lid for Office Supplies Pen Holders Molokai Blue Tint (12 Pack)
Sterilite$27.034.9★15 rev
Sterilite 17248612 8-1/2 Small White Plastic Divided Box
Sterilite$7.164.7★84 rev
STERILITE 17248612 Small Divided Box Clear Case with Colored Latch 12-Pack
Sterilite$29.054.8★346 rev
Amazon Basics 4-Pack Large Pencil Cases Storage Organizer Durable Plastic School Supply Box Multi-Color Student Organization for Office College & Classroom Supplies
Amazon Basics$9.664.4★4,517 rev
Newest
by launch dateSTERILITE 17248612 Small Divided Box Clear Case with Colored Latch 12-Pack
Sterilite$29.05346 rev
Pencil Box Large Capacity Clear Pencil Case 1 Pack Hard Pencil Case Clear Crayon Box with Snap-tight Lid Stackable Design Plastic Storage Box for Office Supplies Pink
BOEIAC$6.33863 rev
Sterilite Small Translucent Plastic Pencil Box Case with Lid for Office Supplies Pen Holders Molokai Blue Tint (12 Pack)
Sterilite$27.0315 rev
1722 Small Pencil Box
Sterilite$7.450 rev
Ykimok Large Capacity Clear Pencil Case Plastic Pencil Boxes Stackable Design Supply Boxes for Kids Boys School Classroom 1 Pack
Ykimok$6.421,349 rev
Trending
90-day click momentum
Sterilite 17226W12 Box Pack of 12 Molokai Blue Tint 12 Pack
Sterilite$34.044.4★
1722 Small Pencil Box
Sterilite$7.450.0★
Nuozme Plastic Translucent Pencil Box Pencil Cases with Snap-Tight Lid for Pens Pencils School Supplies Office Supplies 1 Pack Standard Size
Nuozme$8.304.6★
IRIS USA Clear Storage Cases 10-Pack |Made in USA| Plastic Bead Organizing Containers with Snap Lid for Arts Crafts Ephemera Stickers & Dance Cheer Clear - Medium
IRIS USA$17.904.7★
STERILITE 17248612 Small Divided Box Clear Case with Colored Latch 12-Pack
Sterilite$29.054.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +71.2% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 25.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“The size is great”
“It is sturdy”
“Great Quality for Price”
“Product is as advertised”
“Handy and durable”
“can store everything we have”
“Practical”
“Very colorful”
“Super great for organizing”
What buyers complain about
“Too flimsy and doesn't stay latched”
“Flimsy latch, they pop open when I pick them up one handed”
“Cheap made”
“Size is large”
“Broke easily”
“It doesnt clip shut”
“plastic quality feels very cheap”
“Weak design”
“It doesnt hold nearly as much as I expected, especially if youre someone who carries a variety of pens, markers, highlighters, etc”
“doesn't work”