planter filler
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$17.43avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.27–$45.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+48.0%90-day search growth — must beat 0% to launch
Review moat
Good916.51avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 6% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$174K$174K/yr · 290K searches
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
54
Top-5 brand share
45%
Open market
50%
- Mosser Lee13%
- FLOFARE11%
- USMOLA8%
- FunPak7%
- Adnee6%
- YISZM5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mosser Lee ML0560 Spanish Moss 250 Cubic Inches
Mosser Lee$4.944.6★15,391 rev
USMOLA Fake Green Moss for Potted Plants 4OZ Artificial Moss for DIY Crafts Faux Moss for Table Centerpieces Fairy Garden Decor (Fresh Green 140gr)
USMOLA$9.694.4★768 rev
Bubblefast! FunPak EcoFoam Sustainable Gardening Planting Landscaping Architectural Potting Peanuts 3.5 cu. ft.
FunPak$26.154.6★77 rev
FLOFARE Pack of 6 Dry and Wet Floral Foam Blocks for Fresh and Artificial Flowers Each (7.8 L x 3.5 W x 2.4 H) for Wedding Birthdays Home Office and Garden Decorations
FLOFARE$17.134.6★2,566 rev
YISZM 5lbs White River Rocks 1-2 Inch Natural Pebbles for Indoor Plants High Polished Decorative Stones Vase Filler Fish Tank Aquariums Landscaping Garden Outdoor and Indoor DIY
YISZM$16.184.6★1,229 rev
Newest
by launch date
FLOFARE Pack of 6 Floral Foam Round Blocks for Flower Arrangements Green Florist Flower Foam for Fresh & Artificial Flowers 6.5 Wedding & Party Dcor
FLOFARE$16.32115 rev
WSFSLJWDW 2-Pack Flower Pot Filler Insert Set with 59.05x11.81 Green Drainage Mat & Black Gloves - Lightweight Planter Base for Indoor/Outdoor Garden Containers
WSFSLJWDW$15.544 rev
Adnee 4 Pcs Planter Pot Filler Insert 8 Inch Square Plant Pot Filler Material 1.1 Inches Thick Lightweight Flower Pots Drainage Filler for Indoor Outdoor Gardening Plants Container
Adnee$10.8125 rev
4PCS Flower Pot Filler Insert 23.6 x 11.8 Inch Plant Pots Drainage Filler Lightweight Plant Pot Filler Material Insert Planter Inserts for Large Pots for Indoor Outdoor Gardening Plants Container
letesult$13.865 rev
BYHER 32OZ Large Capacity Artificial Moss - Bulk Fake Moss for Plants Indoor Planter Filler for Artificial Plants Crafts Fairy Garden Decor Potted Plants Indoor Outdoor (2LB Fresh Green)
BYHER$24.958 rev
Trending
90-day click momentumBYHER 32OZ Large Capacity Artificial Moss - Bulk Fake Moss for Plants Indoor Planter Filler for Artificial Plants Crafts Fairy Garden Decor Potted Plants Indoor Outdoor (2LB Fresh Green)
BYHER$24.954.2★
FLOFARE Pack of 6 Floral Foam Round Blocks for Flower Arrangements Green Florist Flower Foam for Fresh & Artificial Flowers 6.5 Wedding & Party Dcor
FLOFARE$16.324.7★
Legigo Pack of 10 Organic Coco Coir Bricks- 100% Natural Compressed Coco Peat Brick Coconut Fiber Substrate with Low EC&pH Balance Plant Soil Enhance Root Growth for Herbs Flowers House Plants
Legigo$28.924.4★
XCEL Floral Foam Blocks - Reusable Weather Resistant Craft Foam Fresh & Artificial Flower Arrangements Faux Florist Foam Planters Florist Supplies (Gray 5 Round x 3 Thick - 6 Pack)
XCEL$26.244.4★
Floral Foam Blocks for Fresh and Artificial Flowers 6 Pcs Each 8 L x 4 W x 2.8 H Wet and Dry Green Florist Foam for Weddings Birthday Parties and Holiday Decorations
Xuwzenkl$16.464.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +48.0% search growth over the last 90 days.Peak months: May, Sep · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great deal”
“As described”
“easy to cut”
“Beautiful color”
“I really appreciate the multiple sizes”
“This is very good for starter plants”
“Nice decor item”
“Soft & fluffy”
“No odor”
What buyers complain about
“it is absolutely huge”
“Bad quality”
“Seemed like a very small amount for the price”
“Has extremely strong chemical smell”
“Totally misrepresented”
“it was wet”
“falls apart easily”
“others might be small plastic materials”
“was a little dirty”
“it wasn't really dark in color”