pink face paint
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Good+51.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 6% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,531.87avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.05avg listing price — sweet spot $15–$100
Price range
Bad$5.17–$17.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$64K$64K/yr · 87K searches
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
25
Top-5 brand share
83%
Open market
13%
- MEICOLY32%
- CCbeauty19%
- Blue Squid14%
- BADCOLOR10%
- BOBISUKA8%
- Go Ho4%
- Open — no brand owns it (7 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CCbeauty Hot Pink Eye Black Stick for Multi Sports Anti-Glare EyeBlack For Baseball Football Softball Lacrosse Water-Proof Eye Black Grease Paint For Athletes & fans Pink Accessories
CCbeauty$5.924.6★320 rev
MEICOLY Hot Pink Face Body Paint Stick Face Paint for Halloween SFX Cosplay Makeup Pink Accessories for Spirit Week Eye Black Baseball/Softball/Football/Lacrosse
MEICOLY$5.864.2★1,402 rev
BADCOLOR Pink Face Body Paint Stick Cream Blendable Full Coverage Eye Black Facepaints for Adult Professional Hypoallergenic Face Painting Kit for Halloween Special Effects Cosplay Party
BADCOLOR$6.004.4★2,879 rev
Blue Squid PRO Pastel Pink Face Paint Stick - Waterproof Body Paint for Adults & Kids Pink Eye Black Baseball Eyeblack Softball -Hypoallergenic TwistUp NonToxic Makeup Stick for Cosplay Sports & SFX
Blue Squid$5.244.1★1,066 rev
Blue Squid PRO Pink Face Paint Stick - Waterproof Body Paint For Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick - Cosplay Sports & SFX
Blue Squid$5.654.1★1,066 rev
Newest
by launch date
PASNOWFU Pink Face Paint -Water Based Non-Toxic Highly Pigmented Body Painting for Vintage Doll Puppet Halloween SFX Cosplay Full Coverage Washable Paint for Costume Party Stage Performance
PASNOWFU$5.50124 rev
Blue Squid PRO Pastel Pink Face Paint Stick - Waterproof Body Paint for Adults & Kids Pink Eye Black Baseball Eyeblack Softball -Hypoallergenic TwistUp NonToxic Makeup Stick for Cosplay Sports & SFX
Blue Squid$5.241,066 rev
Blue Squid PRO Pink Face Paint Stick - Waterproof Body Paint For Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick - Cosplay Sports & SFX
Blue Squid$5.651,066 rev
MEICOLY 3Pcs Pink Face Body Paint Stick for Halloween SFX Cosplay Makeup Pink Accessories for Spirit Week Eye Black Stick Sweat Proof Waterproof Eye Black Baseball Softball Football Lacrosse
MEICOLY$8.471,402 rev
BOBISUKA Pink Face Body Paint Water-Based Face Painting Kit & Body Paints Safe Non-Toxic Facepaint for Halloween Unicorn Panther Doll & Sugar Skull Makeup Costume Cosplay Party Theater & Stage
BOBISUKA$5.74254 rev
Trending
90-day click momentumMEICOLY 3Pcs Pink Face Body Paint Stick for Halloween SFX Cosplay Makeup Pink Accessories for Spirit Week Eye Black Stick Sweat Proof Waterproof Eye Black Baseball Softball Football Lacrosse
MEICOLY$8.474.2★
Bowitzki 30g Professional Face Paint Body Paint Water Based Face painting Makeup for Adults Split Cake Single Color (Light Pink)
Bowitzki$6.834.5★
CCbeauty Hot Pink Eye Black Stick for Multi Sports Anti-Glare EyeBlack For Baseball Football Softball Lacrosse Water-Proof Eye Black Grease Paint For Athletes & fans Pink Accessories
CCbeauty$5.924.6★
3PCS Pink Eye Black Stick PRO Pink Face Paint Stick Anti-Glare Under Eye Sports Grease for Baseball Softball Soccer Athletes Sports Training Vegan Hypoallergenic Halloween Makeup Stick
Wismee$8.924.8★
Pink Eye Black Sports Face Paint Sticks 3-Pack Worn by the Pros Repels Sweat Anti-Glare Eye Black Baseball Football Accessories Softball Gear Lacrosse Perfect Easter Basket Stuffers
Drip Over Skill$9.244.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 30.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good color”
“easy to apply”
“Good product if you want big glitter on your face”
“It's easy to apply”
“No complaints”
“Durable, does its job”
“It provides good coverage”
“It drys pretty fast”
“Product works as intended”
“Id highly recommend hitting it with a little translucent setting powder so it doesn't smudge”
What buyers complain about
“wish they had more pigment”
“I would give it 5 stars for that - except when my daughter washed it off after her game it looks like she had an intense skin reaction/burn from it”
“The paint arrived in my hands broken”
“The gel is sticky after applied”
“Nothing like shown”
“Not smudge proof”
“it doesnt perform as well”
“I used it for a themed photography session and where the glitter gel was placed the skin look like crêpe and wrinkled and I'm unable to use the Photos”
“how hard its going to be to scrub off later”