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53

pink eye black

Worth a look

Shows demand growing +124.0% this quarter, but pricing outside the sweet spot ($8.32 avg) keeps it on the watch list.

Market size 24Growth 95Conversion 92Competition 26Returns 94Price range 29Avg price 23Brand share 33Review moat 70Quality gap 33

Growth

Incredible+124.0%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 6% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good709.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.68–$18.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$98K

$98K/yr · 105K searches

Avg price

Bad$8.32

avg listing price — sweet spot $15–$100

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

16

Top-5 brand share

85%

Open market

10%

  • CCbeauty29%
  • Wismee23%
  • DALVGFN17%
  • Drip Over Skill8%
  • Franklin Sports7%
  • MEICOLY5%
  • Open — no brand owns it (4 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$29K40%$39K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +124.0% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Sep, Oct · busiest ÷ quietest = 43.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color48%

“Colors are vibrant”

Quality-Overall9%

“Good quality product the team loves the multi colors”

Value For Money8%

“Super affordable”

Ease Of Cleaning5%

“Makeup wipes were perfect for an easy removal”

Ease Of Use4%

“Overall it was easy to use”

Advertised Vs Actual Product3%

“Product as described”

Durability3%

“Durable, does its job”

Soft Feel2%

“go on very creamy”

Ease Of Application2%

“Easy application/good variety of colors”

Brightness/Shine/Glow2%

“has some glittery shine”

What buyers complain about

Color22%

“the colors are not vibrant”

Brightness/Shine/Glow8%

“Not as bright as I'd like”

Allergies8%

“I would give it 5 stars for that - except when my daughter washed it off after her game it looks like she had an intense skin reaction/burn from it”

Advertised Vs Actual Product8%

“Not as advertised”

Durability6%

“Doesnt hold up”

Stain Resistance6%

“Some of them stain”

Ease Of Cleaning4%

“Impossible to wipe off your face after”

Water Resistance4%

“These are not waterproof. which is ok bc I was using them for 6u ball”

Thickness3%

“doesn't go on super thick”

Oily/Greasy3%

“are very oily”

Top return reasons

Color36%
Size-Overall16%
Advertised Vs Actual Product7%
Paint Quality6%
Functionality-Overall5%
Adhesion/Stickiness4%
Ease Of Use3%
Defective Material/Parts2%
Quality-Overall2%
Durability2%