pink cardstock
Worth a lookShows low returns (1.6%), but soft demand (-42.3% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good545.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$5.72–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.30avg listing price — sweet spot $15–$100
Market size
Okay$127K$127K/yr · 147K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-42.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
80
Top-5 brand share
65%
Open market
30%
- Astrobrights18%
- TUXIYA16%
- Goefun12%
- FLIPPED11%
- Pikalon8%
- Topeen6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cardstock 8.5 x 11 Cardstock Paper 65lb/180gsm Card Stock for Printer Cover Card stock Paper for Printer Drawing Gift tags Invitations Christmas Card Making (Pink 40 Sheets)
FLIPPED$6.054.8★306 rev
40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$7.864.8★53 rev
Astrobrights Mega Collection Colored Cardstock Neon Pink 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91681)
Astrobrights$18.964.8★292 rev
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$15.414.8★141 rev
Astrobrights Colored Card Stock Bright Color Cover Paper 8 1/2 x 11 FSC Certified 65 Lb Pulsar Pink 250 Count (Pack of 1)
Astrobrights$16.364.6★472 rev
Newest
by launch date40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$7.8653 rev
40 Sheets Pink Cardstock Paper 8.5 x 11 Pink Cardstock Printer Paper 8.5x11 Light Pink Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Valentines Day Cards
Aidunmis$8.65470 rev
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$15.41141 rev
40 Sheets Cardstock 8.5x11 65lb Pink Card Stock Construction Paper 180gsm Thick Printer Paper for Printing Painting Card Making Kids School Supplies Party Decorations
Glyanlee$8.23120 rev
Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Pink 500 Sheets
Amazon Basics$10.80299 rev
Trending
90-day click momentum40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$7.864.8★
Pink Cardstock Pinovk 25 Sheets 8.5 x 11 Thick Paper 250gsm/92lb Card Stock Printer Paper for Halloween Christmas Invitations Crafts DIY Cards Scrapbooking and Stationery Printing
Pinovk$6.324.7★
40 Sheets Colored Cardstock 8.5 x 11 Construction Paper Pink Card Stock Paper Cardstock Printer Paper for Halloween Mothers Day Christmas Wedding Invitations DIY Cards Photo Art and Crafts
Gehanfai$6.874.7★
Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Pink 500 Sheets
Amazon Basics$10.804.7★
40 Sheets Cardstock 8.5x11 65lb Pink Card Stock Construction Paper 180gsm Thick Printer Paper for Printing Painting Card Making Kids School Supplies Party Decorations
Glyanlee$8.234.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are great”
“This was nice thick paper”
“Great product for Amazon”
“As advertised”
“The cards took is just the right thickness”
“Great color and easy to print on”
“Good quality color paper”
“Very durable”
“Very bright”
“Good value for the money”
What buyers complain about
“Not the pink that is pictured at all”
“Not thick”
“NOT VELLUM PAPER”
“I ordered this for an event and when I opened it it was this bright pink, not at all like the light pink in the image, false advertising”
“Won't feed through printer”
“Smaller than expected”
“Won't feed through printer”
“Not as heavy weighted like I thought”
“There is much less variation between the colors in the paper I received than what I see from other customers”
“My only complaint would be that it seems a bit high priced for 100 sheets in today's economy”