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47

pigment paste for epoxy resin

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Soft demand (-7.9% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 21Conversion 47Competition 67Returns 94Price range 82Avg price 87Brand share 36Review moat 37Quality gap 21

Returns

Great1.1%

return rate — above 6% kills the launch gate

Avg price

Great$19.80

avg listing price — sweet spot $15–$100

Price range

Great$9.75–$42.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,811.7

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$117K

$117K/yr · 158K searches

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

20

Top-5 brand share

83%

Open market

11%

  • Eye Candy38%
  • Rolio21%
  • BALTIC DAY11%
  • CHANGTIKEJI7%
  • LET'S RESIN6%
  • BLACK DIAMOND PIGMENTS5%
  • Open — no brand owns it (8 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$12K15%$18K20%$23K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
3K2KPrime Day '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color51%

“Beautiful colorS”

Quality-Overall14%

“Great product hands down”

Value For Money7%

“Great deal”

Ease Of Use5%

“easier to open”

Advertised Vs Actual Product5%

“As advertised”

Paint Quality3%

“Works great as washable paint for kids”

Efficiency2%

“Great results”

Material Quality1%

“Good materials”

Fun/Entertainment Experience1%

“It is a cute toy”

Brightness/Shine/Glow1%

“Bright”

What buyers complain about

Color27%

“NO color”

Size-Overall9%

“super tiny and the bottles are not completely full”

Advertised Vs Actual Product6%

“This is totally deceiving”

Functionality-Overall5%

“Didnt work”

Leak-Proof4%

“Item had sparkles leaking everywhere”

Value For Money3%

“They are very expensive”

Quality-Overall3%

“Low quality”

Ease Of Use3%

“I couldn't use this”

Thickness3%

“they are a thin plastic”

Product Condition2%

“OR I GOT A USED BOX”

Top return reasons

Color25%
Advertised Vs Actual Product15%
Value For Money10%
Functionality-Overall9%
Leak-Proof6%
Size-Overall5%
Display Colors4%
Product Condition4%
Material Quality3%
Paint Quality2%