pen knife
Worth a look54/100pen knife shows low returns (1.0%), but a small market ($72K/yr) keeps it on the watch list.
Market/yr
$72K
Growth (1y)
+167.8%
Products
60
Brands
46
was 41 a year ago
Sellers
112
Price range
$4.70–$63.47
Returns
1.0%
Rating
4.3★
Worth a look
Scored 54/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +167.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov, Dec · busiest ÷ quietest = 15.0×
Competition
- FUNBRO10%
- Fiskars10%
- Grand Way8%
- Westcott8%
- AMEND25%
- ANKAKA5%
- Other (40 brands)54%
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen. 46 brands and 112 sellers compete here.
Brands
46 rising
was 41 a year ago
Sellers
112
Top 5 brand share
41%
Product shelf
All 60 tracked products in this niche.
FUNBRO EDC Pocket Knife - 7CR13Mov Steel Tanto Blade Slim Survival Knife with Clip and Liner Lock Window Breaker for Outdoor Camping- Stocking stuffer Gifts for Men Women
FUNBRO
$9.444.4★3,706 reviews
Grand Way 5.5 Knife - Small Black Knife - Japanese Utility - Sharp Knives - Letter and Envelope Opener - Pocket Knife for Men and Women - Multifunction Bike Tools Best Gift Idea 130129-1
Grand Way
$8.604.5★3,025 reviews
Fiskars 6 Detail Craft Knife for Precision Cutting & Detail Work Arts & Crafts Exacto Hobby Knife for Scrapbooking Cutter Ideal for Cardstock Thin Plastic Photos Vinyl & Canvas Durable Aluminum
Fiskars
$6.234.5★10,714 reviews
Westcott 17314 Pen-Style Retractable CarboTitanium Bonded Hobby Knife Gold
Westcott
$10.944.7★164 reviews
AMEND2 Self-Defense Pen V3 G10 Core Full-Length SDTOOL
AMEND2
$12.784.3★24 reviews
The Most Loaded 6-in-1 Tactical Pen: Solves Other Brands Weaknesses Self Defense Tip + Flashlight + Ballpoint + Bottle Opener + Screw Driver + Hexagonal Wrench 5 Ink Refills + 6 Batteries + Gift Box
ANKAKA
$9.974.4★15,895 reviews
Roczipeng 4.13 All-steel Fruit Knife with Sheath Fixed Blade Flatware Knife with Cover Multipurpose Stainless Steel Dinner Knife for Home Kitchen BBQ Outdoor Cooking (Stick Shaped Sliver)
Roczipeng
$6.954.1★97 reviews
Lanties 6 Pieces Art Cutting Tools Knife Pen Craft Paper Cutter Pen Carving Tools for DIY Kit Scrapbooking Drawing and Crafting Utility Precision Paper Cutting Tool
Lanties
$5.994.0★1,035 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Blade is sharp”
“Great Quality Knife”
“Easy to carry”
“Excellent Value”
“As pictured”
“Love the size and usefulness”
“Solid grip”
“Its well built”
“Base is sturdy”
“The knives feel lightweight”
What buyers complain about
“Too short”
“Broke after a month”
“Very difficult to close”
“doesnt stay sharp”
“Complete garbage”
“not as functional as I thought it would be”
“They break easily”
“After receiving product I felt was a little over priced”
“hard to grip”
“Not as pictured”
Top return reasons
- Size-Overall36%
- Functionality-Overall10%
- Advertised Vs Actual Product9%
- Sharpness7%
- Defective Material/Parts5%
- Quality-Overall4%
- Value For Money4%
- Ease Of Use4%
- Mechanism Issues3%
- Strength2%