peacock feather
Worth a lookShows a sweet-spot price point ($17.13 avg), but soft demand (-4.0% this quarter) keeps it on the watch list.
Avg price
Great$17.13avg listing price — sweet spot $15–$100
Price range
Good$4.84–$37.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,187.16avg incumbent reviews — the moat a new listing must climb
Market size
Good$358K$358K/yr · 462K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 6% kills the launch gate
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
35
Top-5 brand share
82%
Open market
13%
- Ballinger26%
- THARAHT22%
- Piokio16%
- Lamar Feather9%
- LWINGFLYER9%
- Larryhot5%
- Open — no brand owns it (7 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Piokio 50 Pcs Bulk Peacock Feathers 10-12 inch
Piokio$15.574.5★3,996 rev
THARAHT 12pcs Peacock Feather Natural in Bulk 10-12 inch 25-30cm Small EyeFor Craft Vase Wedding Home Party Christmas Day Decoration Peacock Feathers
THARAHT$6.704.4★2,280 rev
Ballinger 6 PCS Real Natural Big Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations
Ballinger$6.314.4★2,455 rev
24 PCS Real Natural Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations
Ballinger$9.784.4★2,455 rev
12 PCS Real Natural Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations
Ballinger$7.794.4★2,455 rev
Newest
by launch date
Lamar 30 Pcs 32-34 Inch Peacock Feathers with Wire Extenders Long Feathers for Vases Wedding Dcor Crafts & DIY Arrangements
Lamar Feather$19.063 rev
Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Big Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts
Lamar Feather$7.8238 rev
Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Medium Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts
Lamar Feather$6.7538 rev
Lamar Peacock Feathers 15 Pcs 16-18 Inch Feathers Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts
Lamar Feather$9.6638 rev
Natural Peacock Feathers 16-18Inch for Home Decor Flower Arrangement Centerpieces Vases Decorations Costumes Hats Crafts Christmas Tree Ornament (10pcs - Upgrade)
LWINGFLYER$9.28172 rev
Trending
90-day click momentumLamar 30 Pcs 32-34 Inch Peacock Feathers with Wire Extenders Long Feathers for Vases Wedding Dcor Crafts & DIY Arrangements
Lamar Feather$19.065.0★
Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Big Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts
Lamar Feather$7.824.3★
Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Medium Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts
Lamar Feather$6.754.3★
Lamar Peacock Feathers 15 Pcs 16-18 Inch Feathers Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts
Lamar Feather$9.664.3★
Shekyeon 10-12inch Natural Peacock Feathers Bleached Plume Wedding Table Centerpiece Pack of 10(Natural)
Shekyeon$4.844.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Colors are so pretty”
“Much better than expected”
“Value of money”
“Beautiful Decor”
“Theyre big and so beautiful”
“Theyre a great addition for my decor”
“she till loves to play with these feathers”
“easy to work with”
“These feathers are pretty durable and thick”
What buyers complain about
“I read the size wrong”
“Not enough for the price”
“Not well made”
“Falsely advertised”
“They break fairly easily”
“They break fairly easily”
“No vibrant colors”
“Chemical smell”
“However they were very sparse and thin”
“Not the best for cats”