pastel pencils
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Incredible$29.58avg listing price — sweet spot $15–$100
Price range
Great$3.95–$96.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$417K$417K/yr · 351K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,134.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
149
Top-5 brand share
76%
Open market
19%
- Ticonderoga33%
- Faber-Castell18%
- KALOUR14%
- GETHPEN6%
- BIC6%
- H & B5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ticonderoga Wooden Pencils Pre-Sharpened 2 HB Soft Pastel Colors 18 Count
Ticonderoga$5.844.9★6,931 rev
Ticonderoga Pastel Pencils 2 Soft Assorted Colors Pack Of 10 Pencils
Ticonderoga$5.344.9★6,931 rev
Ticonderoga Wood-Cased Pencils Pre-Sharpened 2 HB Soft Pastel Colors 150 Count
Ticonderoga$37.914.9★6,931 rev
GETHPEN Pastel Pencils Colored Charcoal Pencils Drawing Set Skin Tone Colored Pencils Charcoal Pencils for Drawing Pastel Chalk Pencils for Sketching Shading Coloring Layering & Blending 24 Colors
GETHPEN$9.934.5★1,141 rev
Faber-Castell Pitt Pastel Pencils - Tin of 60
Faber-Castell$96.834.8★1,803 rev
Newest
by launch date
rubens Pastel Pencils 12 Colors Soft Chalk Pastel Pencils Set for Artists 4mm Core Chalk Colored Pencils in A Metal Tin Blendable Chalks Pencils for Drawing Sketching Blending & Shading(Series A)
rubens$26.9911 rev
H & B 48 Pasteltint Pastel Colored Pencils Set Rich in Color Artist-Grade | Soft Smooth & Fine Texture | Professional Drawing Sketching Layering & Coloring Kit for Adults & Artists (Tin Box)
H & B$29.7548 rev
KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS$23.41103 rev
H & B 72 Pasteltint Pastel Colored Pencils Set Soft Vibrant Artist-Grade Colors in Tin | Professional Drawing Sketching & Coloring for Adults & Artists (72 Colors)
H & B$34.9048 rev
Soho Urban Artist Woodless Pastel Pencils - Set of 48 Professional Artist-Grade 40% More Pastel Water-Soluble Pre-Sharpened Easy Blending 6.93mm Barrel Clear Lacquered
Soho Urban Artist$59.0762 rev
Trending
90-day click momentumrubens Pastel Pencils 12 Colors Soft Chalk Pastel Pencils Set for Artists 4mm Core Chalk Colored Pencils in A Metal Tin Blendable Chalks Pencils for Drawing Sketching Blending & Shading(Series A)
rubens$26.994.6★
H & B 48 Pasteltint Pastel Colored Pencils Set Rich in Color Artist-Grade | Soft Smooth & Fine Texture | Professional Drawing Sketching Layering & Coloring Kit for Adults & Artists (Tin Box)
H & B$29.754.7★
STABILO - CarbOthello - Chalk-Pastel Pencil - ARTY+ - Tin of 48 - Assorted colors with Sharpener Kneaded Eraser and Blending Stump
STABILO$84.524.7★
COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.
COLOUR BLOCK$40.104.7★
Ticonderoga Wooden Pencils Pre-Sharpened 2 HB Soft Pastel Colors 18 Count
Ticonderoga$5.844.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid colors”
“These pencils are of good quality for the price”
“Great pencils”
“they are affordable”
“Smooth writing”
“As advertised”
“It's soft”
“perfect sharpness”
“as the durable box”
“Absolutely wonderful to draw with”
What buyers complain about
“Bad quality”
“have to push way too hard to get enough color that I want”
“Does not sharpen good”
“it broke in pieces”
“Very flimsy”
“little cheaper”
“seem to have been used”
“Color chart is somewhat misleading”
“Not great holding something sharp you're trying to write with”
“They aren't as soft as I was expecting”