pastel colored pencils
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$15.83avg listing price — sweet spot $15–$100
Price range
Good$3.79–$37.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,542.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 97K searches
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
70
Top-5 brand share
73%
Open market
21%
- ECOTREE26%
- KALOUR21%
- Crayola11%
- MASTERART8%
- Faber-Castell8%
- Shuttle Art6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ECOTREE Macaron Colored Pencils Soften Wood Pastel Coloring for Adult and Kids Art Supplies for School Coloring Drawing Shading Back to School Supplies 12 Count
ECOTREE$8.884.7★1,197 rev
KALOUR Macaron Pastel Colored Pencils Set of 50 Colors Artists Soft Core Ideal for Drawing Sketching Shading Coloring Pencils for Adults Kids Beginners
KALOUR$17.994.7★711 rev
Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct
Crayola$3.794.6★52 rev
Shuttle Art 60 Pastel Colored Pencils Colored Pencils for Adult Coloring Soft Core Pencil in Gift Tin Box Drawing Pencil for Kids Adults Beginners Artists Drawing Coloring Sketching
Shuttle Art$20.274.5★935 rev
KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS$23.414.7★103 rev
Newest
by launch dateKALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS$23.41103 rev
KALOUR 60 Art Drawing Pencils Set Including Oil-Based Metallic Watercolor Neon Macaron Pastel Colored Pencils.Ideal for Sketching Coloring & DIY Crafts Gift for Adults Kids Artists Beginner
KALOUR$13.93528 rev
Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct
Crayola$3.7952 rev
Crayola Pastel Colored Pencils Assorted Pastel Colors Pack of 12 Pencils
Crayola$10.521 rev
Ooly UnMistakeAbles Erasable Colored Pencils Set of 12 Stress and Mess Free Drawing & Coloring Pencils for Kids and Adults Colorful School Supplies for Arts and Crafts
Ooly$10.40101 rev
Trending
90-day click momentumCrayola Pastel Colored Pencils Assorted Pastel Colors Pack of 12 Pencils
Crayola$10.521.0★
Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct
Crayola$3.794.6★
Faber-Castell Black Edition Colored Pencils | Back to School Art Supplies| Neon & Pastel
Faber-Castell$6.364.5★
KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS$23.414.7★
Castle Art Supplies Harmonious Colored Pencil Set | 72 Muted Wax-Based Soft Core Coloring Pencils for Adult Artists Relaxation | Presented in Tin Case
Castle Art Supplies$37.604.6★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -9.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“variety of colors”
“These pencils are of good quality for the price”
“Good Value”
“Great pencils”
“So soft”
“As advertised”
“My grandkids love these for home work,drawing,”
“Its perfect they are sharped”
“No breakage yet”
“easy to build upon”
What buyers complain about
“not good for coloring”
“Disappointed in the quality”
“Does not sharpen good”
“they break easy”
“I was surprised by how fragile these pencils are”
“little cheaper”
“Missing 1 Color”
“seem to have been used”
“Chemical smell”
“both were defective split wood”